SOURCE: Cast Iron Systems

September 13, 2005 11:30 ET

Cast Iron Systems Introduces Rapid Integration Solution for Appforce at Dreamforce '05

Application Router™ 3000 Connects Salesforce With Enterprise Systems in Days Using a "No Software" Appliance-Based Approach to Integration

SAN FRANCISCO, CA -- (MARKET WIRE) -- September 13, 2005 -- Cast Iron Systems and (NYSE: CRM), the market and technology leader in on-demand customer relationship management, today announced the availability of the Cast Iron Systems Application Router for Appforce. Tightly integrated with Salesforce via the Appforce on-demand platform, and immediately available to customers, the Cast Iron Systems Application Router™ connects enterprise systems to in days, rather than weeks or months, by using a unique "no software" approach to integration.

The Cast Iron Systems Application Router for Appforce was announced today in San Francisco at Dreamforce '05,'s third annual user and developer conference.

Most large Salesforce implementations involve the need to rapidly synchronize sales data -- such as leads, accounts, opportunities and forecasts -- with a variety of internal systems including ERP, CRM and other custom applications. The Application Router is a simple, purpose-built appliance containing everything needed to deliver these integration projects within days. Just as Salesforce has simplified CRM, enterprises can now use this appliance to deliver their integration projects faster than with traditional software-based solutions.

"We're excited to offer such a simple solution for integrating Salesforce with other enterprise systems," said Simon Peel, Vice President of Marketing at Cast Iron Systems. "Our appliance-based approach can be deployed in a matter of days, making it one of the fastest paths to real-time synchronization between Salesforce and SAP, Oracle, web service enabled applications and more."

Appforce is a complete on-demand platform that includes Appforce Builder, Appforce DB, Appforce API and the Appforce OS for development & deployment of multiple on-demand applications. Appforce provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM.

About Cast Iron Systems

Cast Iron Systems is the inventor of the Application Router, a simple yet scalable integration appliance capable of connecting, transforming, and routing data and events from source to target systems. It has sophisticated features including guaranteed delivery of messages, sophisticated monitoring and proactive failure notification. The Application Router is the fastest, simplest and least expensive way to solve integration, enabling customers to complete projects in days not months and reduce integration costs by as much as 80%. Based in Mountain View, California, Cast Iron was founded in 2001 and consists of a world class team committed to solving the costly and complex IT application integration challenges facing today's Fortune 1000 organizations. For more information, visit the Cast Iron Systems website at

About is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce family of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on demand. Appforce,'s on-demand platform, allows customers to customize and integrate the Salesforce family to meet their unique business needs, and build whole new powerful applications quickly and easily. Appforce applications are available via AppExchange,'s on-demand application sharing service. Customers can also take advantage of's world-class training, support, consulting and best practices offerings.

As of July 31, 2005, manages customer information for approximately 16,900 customers and approximately 308,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase services should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE. is a registered trademark of, and Appforce and AppExchange are trademarks of,, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

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