Wakefield Canada

Wakefield Canada

March 14, 2012 11:31 ET

Castrol Rebrands Syntec as EDGE With SPT Retaining Its Top Selling Formula

TORONTO, ONTARIO--(Marketwire - March 14, 2012) - Canada's top synthetic still delivers the same powerful protection, but with a new name: EDGE with Syntec Power Technology (SPT) in the black bottle delivers everything drivers have come to expect from top selling Castrol Syntec.

In Canada, Castrol is the top selling motor oil brand (*Ipsos Reid data available.) From its introduction to the marketplace two decades ago, Castrol Syntec has risen to become Canada's top-selling synthetic and market leader.

Now, this full synthetic motor oil will be called EDGE with Syntec Power Technology (SPT) aligning Castrol in Canada with Castrol's markets around the world. It's the same great world-class product, now with a new Castrol global name.

The EDGE family now offers two formulations in its range:

EDGE with Syntec Power Technology (SPT) in the black bottle is the premium synthetic oil that unlocks superior performance and power.

  • 42% better rating on fighting power-robbing deposits
  • Superior engine protection against corrosive particles versus conventional and synthetic blend oils
  • Superior performance on deposit, wear and oxidation, meeting the toughest industry requirements

EDGE with Titanium Fluid Strength Technology in the gold bottle is The ultra-premium formulation offering a further level of performance for drivers who demand Performance in Extremes or simply want the finest lubricant available that meets the world's toughest gasoline engine protection requirements.

Both formulations are completely compatible with all conventional and synthetic oils. Both are fully dexos1 approved and licensed.

Facts About EDGE: what a synthetic can do for you!

ADDITIVES

Both EDGE with SPT in the black bottle and EDGE with Titanium Fluid Strength Technology in the gold bottle contain a Powerful Additive Package that neutralizes corrosive particles, preventing them from grouping together and forming deposits.

BURN-OFF

EDGE delivers the ultimate performance under high-temperature conditions: unsurpassed protection against volatility burn-off and viscosity increase.

NEUTRALIZE

Neutralizes acids in your engine that can cause rust and corrosion on vital engine parts such as cylinders, bearings and hydraulic valve lifters.

PROTECTION

EDGE provides superior protection against deposits. Corrosive particles such as acid, soot and oxidized fuel fragments can cause costly damage to critical engine parts.

STABILITY & ENDURANCE

EDGE provides stability & endurance under extreme conditions (heat, cold, load, speed) that can cause conventional oils to break down.

TORTURE

EDGE offers a level of protection that Outperforms All Leading Conventional Oils, passing severe industry torture tests.

TOUGHEST

EDGE with SPT meets the world's toughest gasoline engine protection requirements. Castrol EDGE with SPT is fully compatible with all conventional and synthetic oils.

About GM dexos™

General Motors Powertrain engineers developed the dexos™ engine oil specification to designate engine oil designed specifically for GM engines.

To ensure you are using the recommended oil for your GM car, choose authentic, licensed dexos™ oils. dexos™ is an exclusive trademark of General Motors. Only those oils displaying the green or blue dexos™ trademark and icon on the front label have been certified and licensed by GM as meeting the demanding performance requirements and stringent quality standards of the dexos™ specification. Other oils may make claims but have not gone through GM's rigorous testing and quality control process.

About Wakefield Canada Inc.

Wakefield Canada Inc. a wholly Canadian owned company is this country's exclusive distributor and marketer of Castrol lubricants.

As well, Wakefield produces and markets H2Blu diesel exhaust fluid (DEF) for the automotive and heavy-duty vehicle marketplace. With coast-to-coast distribution and warehousing Wakefield is uniquely able to supply this essential product in an effective and timely manner. The company has grown its reputation as a top tier supplier within the Canadian automotive marketplace. Visit www.wakefieldcanada.ca to learn more.

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