SOURCE: Safco Products

June 10, 2013 12:57 ET

Casual Collaboration Inspiration for Safco New Modular Work Collection

MINNEAPOLIS, MN--(Marketwired - June 10, 2013) -  Safco is thrilled to announce the introduction of the Kalyde™ collection. Created in partnership with renowned designer George Simons, Kalyde takes advantage of extensive research performed on how people interact in more casual spaces.

"We felt the need for a product line that promotes spontaneous communication, inspires small groups and teams, and supports knowledge transfer through face-to-face communication," said Nat Porter, General Manager of Safco Products Company.

Kalyde is a modular seating and table system offering many configurations to support a wide range of postures for collaborative work.

Designed for both occasional teaming and personal work, the Kalyde collection encourages the creation of personal workspaces in a public or open setting. The statement of line offers a variety of sizes and styles, along with a lighter weight scale that supports the way people have been observed working in public spaces.

"Safco is passionate about creating workspaces that energize and inspire people," said Porter. "Through this ideology we identified George as the perfect designer for a collection that is geared toward working, not waiting."

Simons feels much of the industry's current focus is on products designed to address lobby seating versus products that support collaborative work. With interaction and collaboration in mind while designing the Kalyde collection, Simons' work puts more focus on working, not just waiting.

"At the core of my work is an ongoing passion for integrating human-centered research and co-creation into the design process as a means to identify, understand and act upon user needs," said Simons.

Simons' work has been exhibited in museums including the Cooper Hewitt and MOMA and has received numerous awards such as the RedDot Design Award. His impressive career includes product design work with major contract furniture manufacturers as well as managing partner at IDEO, and principal at the architectural firm NBBJ.

The Kalyde collection officially launches at NeoCon 2013, where products will be on display at the Merchandise Mart in the Safco Showroom, Suite 331.

About Safco Products

Safco Products is an industry leading, international, manufacturer of office furniture, personal comfort and organizational products for the workplace. Offerings include seating, organization, presentation/training, ergonomics, work area and facility solutions. Headquartered in Minneapolis, MN Safco Products spans multiple manufacturing and distribution centers. Safco Products is a division of Liberty Diversified International. For more information please visit www.SafcoProducts.com.

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