April 28, 2011 08:00 ET

Casual Collective Becomes KIXEYE, Announces Massive Backyard Monsters Success

SAN FRANCISCO, CA--(Marketwire - Apr 28, 2011) - Casual Collective is now KIXEYE, the top developer of social strategy games. KIXEYE is dedicated to making and publishing high-quality, action-packed games that real gamers love to play. Its legacy strategy game, Backyard Monsters, has reached over one million active daily users, with far more daily actives than any competing title.

KIXEYE is betting on Facebook as a platform for real, core games, and believes it will attract hardcore gamers more and more as the quality and quantity of these games increases on the platform. Today, the company has already seen exceptional success on an international scale with Backyard Monsters. At any given second, there are an average of 40,000 gamers around the world playing the game at once. KIXEYE has a number of new games in development, including the highly anticipated real-time, synchronous Facebook game, Battle Pirates.

"Backyard Monsters is killing it on Facebook," said Will Harbin, CEO for KIXEYE. "We're profitable because we're making games for real gamers. And as a true game studio, we're able to compete in the social game sphere because we understand how to market these games, but at our core, we deliver a real gaming experience. Our next game, Battle Pirates, features real-time synchronicity on the Facebook platform. It's the first of its kind and showcases the features lacking from other similar games on Facebook. We want users to be able to play real games, even on Facebook."

KIXEYE games are all free-to-play, and monetize via virtual item and currency sales. In addition to Facebook, KIXEYE's games are also published on the company's own platform and seven other social networks worldwide. By promoting an environment of competition within its user base, KIXEYE encourages its users to develop new and creative ways to annihilate their opponents.

To play Backyard Monsters, visit: To learn more about KIXEYE or to view its 50 available career opportunities, please visit:

Founded in 2007, KIXEYE (formerly Casual Collective) is an independent game developer that makes games for gamers by gamers. Responsible for popular titles like Backyard Monsters, Battle Pirates and Desktop Defender, KIXEYE is the first to deliver proper game play experiences on social networks. The company is based in San Francisco and backed by Trinity Ventures and Lightspeed Venture Partners. For more information, please visit

Contact Information

  • Jennifer Lankford
    theMIX Agency for KIXEYE
    Email Contact
    415 602 9466