SOURCE: King.com

February 12, 2007 09:00 ET

Casual Gamers Log More Than 8 Million Hours and 80 Million Games Played on King.com in January

Users Choose to Play Skill Games ... Not Build Another Empire State Building

LONDON and LOS ANGELES, CA -- (MARKET WIRE) -- February 12, 2007 -- Kicking off 2007 on a high note, King.com, the world's largest online skill games site, tallied an unprecedented 80 million games played in the month of January, representing a 100 percent year-on-year increase.

King.com users spent an astonishing 8 million hours playing casual games online in January 2007. At this rate, if King.com players joined together to build the Empire State Building, they would have completed the entire structure in 27 days.(1) Instead, King.com players enjoyed small stakes tournaments, customizing their avatars, and exchanging virtual gifts.

"We are happy about this continued strong growth. Exclusive big name licenses like Deal or No Deal helped us to broaden our appeal in 2006, and we can promise even more surprises in 2007," said King.com co-founder and co-CEO Toby Rowland. "We're improving our appeal to mainstream US audiences through our affiliation with recognized and popular entertainment franchises."

King.com's growth in 2006 was boosted by rapid expansion in the US, and continuing organic growth in the European market. Other contributing factors include the launch of King.com's "Jewels" loyalty system that rewards users for their activity on the site with non-monetary benefits.

About King.com

Launched in 2004, King.com is the world's largest skill-gaming site, boasting more than 50 different games and more than 80 million games played per month. Games genres include puzzles such as mahjong, card games such as solitaire, and word games. King.com's unique matching functionality allows players of all ability levels to compete for entertainment and possible monetary gain. King.com Inc. is incorporated in the state of Delaware and the company has offices in Los Angeles, London, Hamburg (Germany) and Stockholm (Sweden).

King.com does not offer money tournaments in the states of Alaska, Iowa, Arizona, Louisiana, Arkansas, Maryland, Connecticut, Missouri, Montana, South Carolina, Delaware, South Dakota, Florida, Tennessee, Illinois, or Vermont.

(1) According to sources, it took construction workers 7 million hours to complete the Empire State Building: http://www.commercialconstruction.com/construction-articles/empire-state-building.asp

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