August 28, 2007 09:00 ET

Casual Online Gaming Statistics Yield 'Puzzling' Results

Puzzles Top List of Most Popular Online Games, Followed Closely by Action/Adventure

BELLEVUE,WA--(Marketwire - August 28, 2007) - The more than 200 million people worldwide who play online casual games are likely noodling over some sort of puzzle. That unanticipated finding comes from a recent analysis of the most popular casual games played through online media company Zango (

Of the nearly 300 unique casual games available at, five of the top 10 most popular are puzzles, three are action/adventures, and two are sports-oriented. Of the top 20, however, action/adventure games reign supreme with seven making the list, followed closely by puzzles (six) and sports (four). The remaining three finding slots between 11 and 20 are trivia and arcade games.

"Puzzles, particularly number puzzles, are popular," said Val Sanford, vice president of marketing at Zango. "What's interesting is that we're seeing several different versions of the same game being developed and enthusiastically received by casual gamers. We have four different versions of Sudoku alone, for example, each of which is brand new every day and immensely popular with Zango consumers."

In addition to casual online games, Zango provides more than 20 million consumers worldwide with free videos, emoticons, music, tools, utilities and other popular digital content.

About Zango

A pioneer of what we call the Content Economy, Zango, an online media company, fulfills millions of consumers' growing demand for free, sought-after online videos, games, music, tools and utilities, giving those consumers greater choice and control over when, where and how they access that content. Zango's vision enables content creators to monetize and distribute their content, provides publishers access to valuable and unique content as well as a way to make money from their web traffic, and delivers to advertisers industry-leading ROI through time-shifted ad delivery by engaging more than 20 million consumers precisely when they are most likely to make a purchasing decision. Committed to safe and ethical practices, Zango welcomes tens of thousands of new opt-in consumers every day. For more information, visit

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