SOURCE: QNX Software Systems Co.

Public relations, pr, exhibitor 2011, PR 2.0

March 23, 2011 09:48 ET

Catapult PR-IR to Present at EXHIBITOR 2011

Terri Douglas Will Discuss New Media Tools for PR Companies and How to Maximize Trade Show Investments Through Public Relations

BOULDER, CO--(Marketwire - March 23, 2011) -

WHO: Terri Douglas, principal, Catapult PR-IR (


How PR Can Strengthen Your Company's Trade Show Presence: A Beginner's Guide
Together with her co-presenter, Marilyn Kroner of Kroner Communications (, Douglas will provide attendees with specific ways they can strengthen their trade show presence through the strategic use of public relations. The presentation will focus on how companies can leverage executive presence with press opportunities; tie key announcements to shows; know how and when to pursue speaking/panel opportunities; and, ways to leverage their presence through other means, such as industry awards. It also will ensure attendees walk away with helpful tips regarding managing their executive's expectations of what can and cannot be accomplished at a trade show, how to manage results and ways to incorporate PR results into a post-show report.

Wednesday, March 30, 2011, 10 a.m. - 11:30 a.m.

Public Relations 2.0 and Beyond
Douglas will provide attendees with answers to important questions addressing how blogs, social media, the web and online events affect Public Relations together with her co-presenter, Marilyn Kroner of Kroner Communications ( This session will outline the online tools that PR professionals are using to get their messages out to the media and their target audiences. Attendees should have some PR background, understand the basics of PR, and be prepared to build upon their foundational experience. The presentation will explore the tools that are declining in use and those that are growing, while presenting "new rules" for effective PR. Specifically, attendees will learn what social media tools and resources are available and what they all have in common. Also, it will outline the risks involved with PR 2.0.

Wednesday, March 30, 2011, 3:45 p.m. - 5:15 p.m.


Mandalay Bay South Convention Center
3950 Las Vegas Blvd. South
Room: South Seas D
Las Vegas, NV 89119

WHEN: Tuesday, March 27-31, 2011


About Terri Douglas
Terri Douglas combines a laser-focused commitment to client service with a tenacious pursuit of bottom-line results. A veteran of the high-tech world, she has more than 25 years experience leading the PR/IR activities of industry leaders and emerging growth companies. As co-owner of Catapult PR-IR, Douglas is responsible for the strategy, development, and execution of customized PR programs that move businesses forward. She also leads investor relations initiatives, assists with positioning, messaging, and corporate public relations. For more information, visit (

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including O'Dwyer's Top Colorado High Tech PR Firm for several years; PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Agile Alliance, FreeWave Technologies, Gorilla Logic, Hach, Jama, JNBridge, SparkFun, Tasktop and ThoughtWorks Studios. For more information on Catapult, call 303-581-7760 or visit the company's website at (

Contact Information

    For more information on the event, please contact:
    Christin Jeffers
    Catapult PR-IR
    (303) 581-7760, ext. 19
    Email Contact