SOURCE: Catchword

Catchword

December 23, 2010 08:00 ET

Catchword's First Annual "Catchwords of the Year" Matrix

Names That Rose to Fame -- and Infamy -- in 2010

OAKLAND, CA--(Marketwire - December 23, 2010) - Names not only reflect the cultural zeitgeist -- they can also affect it. In their first annual Catchwords of the Year matrix, the brand naming specialists at Catchword compiled their list of names and terms that defined the year (for better or worse), and plotted them graphically: good names and bad names against good phenoms and bad phenoms.

The results? For starters, according to Catchword partner Laurel Sutton, a bad name won't sink a great idea. (Witness Kinect). And a good name can take a bad idea quite a ways. (Witness Four Loko or the Tea Party). But a bad name for a bad idea? "That only adds insult to injury," says Ms. Sutton. "Unless, of course, you like the idea of TSA employees exploring your 'crotchal area.'"

Catchword's CATCHWORDS OF 2010
Editors: actual matrix and name commentary available for download at: http://catchwordbranding.com/catchwords-of-2010/

Vuvuzela
The Double-Down
Eyjafjallajökull
Top Kill
Crotchal Area
Double-Dip
Congressman John Boehner
Refudiate
Four Loko
Hoarders
Auto-Tune
Bieberize
Gleek
Tea Party
WikiLeaks
The Situation
Kinect
Silly Bandz
PPACA
iPad
Inception
Lady Gaga
Jeggings
COCO
Groupon
Droid

Catchword is a full-service brand naming company. For more information, visit http://www.catchwordbranding.com, or contact Laurel Sutton, 510-628-0080 x105 / laurel [at]catchwordbranding [dot]com. Or catch Laurel's latest Fast Company column.

Contact Information

  • Contact:
    Laurel Sutton
    laurel [at]catchwordbranding [dot]com
    (510) 628-0080 x105