SOURCE: Pekin Singer Strauss

Pekin Singer Strauss

December 09, 2009 12:33 ET

Category Leader Appleseed Fund Marks Third Anniversary

CHICAGO, IL--(Marketwire - December 9, 2009) - The Appleseed Fund (NASDAQ: APPLX), a no-load mutual fund that seeks to generate market-beating returns by investing in sustainable, undervalued companies, celebrated its third anniversary since its launch on December 8, 2006. Appleseed's accomplishments include:

--  Since the Fund's inception exactly three years ago, the Appleseed Fund
    generated an annualized total return of 8.6%, exceeding the -6.1%
    annualized total return of the S&P 500 by 14.7% per year.
--  For the three years ending December 8, 2009, Morningstar ranked the
    Appleseed Fund as the #1 returning U.S. midcap value fund among 322 funds,
    and also the top-performing socially responsible (SRI) domestic equity fund
    for the same period out of 225 funds.
--  Morningstar recently added the Appleseed Fund to the Morningstar 500,
    a list of 500 mutual funds considered noteworthy by Morningstar. Explaining
    Morningstar's decision, Morningstar analyst Russel Kinnel said, "Few
    socially responsible investing funds run a value strategy, so this one is a
    welcome addition."
--  Assets of the Fund have increased to nearly $100 million.

The Appleseed portfolio management team attributes the Fund's recent success to their unique investing strategy and disciplined investment process.

"During the past three years, our investment strategy has worked well during some of the most difficult and unpredictable economic and market conditions in U.S. history," said Adam Strauss, co-portfolio manager. "We are pleased to have generated market-beating returns for our shareholders, and we are gratified by the influx of new shareholders who are choosing to invest their capital with us."

Joshua Strauss, co-portfolio manager, added: "A significant number of companies in which we invested weathered the worst of the economic downturn better than most, and recovered more quickly due to the strength of their balance sheets, their competitive positions, and their responsible management."

The Fund invests in companies which are screened for sustainability and whose stock prices appear to be significantly undervalued, in the managers' assessment. The managers invest in a limited number of companies they believe reflect their best ideas. In addition, the managers have been Appleseed Fund shareholders since the Fund's inception.

Bill Pekin, another co-portfolio manager, concluded: "As Appleseed investors ourselves, our interests are the same as our shareholders. Although our personal stake in the Fund is no guarantee of market out-performance, it is a tangible indication that we are highly motivated to operate in the best interests of all Appleseed Fund investors. We are delighted with the progress made in our first three years and look forward to a prosperous future for the Appleseed Fund and its shareholders."

The total gross expense ratio as disclosed in the Fund's prospectus is 3.13% before waivers. The net expense ratio after fee waivers is 1.28%.

The Fund's past performance does not guarantee future results. Appleseed returned +25.5% for the 12 months through September 30, 2009. Since inception through September 30 2009, Appleseed returned +6.1% per annum. Current performance of the Fund may be lower or higher than the performance quoted. Performance data current to the most recent month end may be obtained by calling 1-800-470-1029.

The statements of Fund management represent their opinions as of the date of the release and may change. Fund assets under management as of December 9th, 2009 were $97 million. Nothing contained herein is a solicitation to buy or sell a particular security. Rankings are historical with capital gains and dividends reinvested. Appleseed's #1 Morningstar ranking for both the socially responsible domestic equity fund and midcap value fund categories are based on its 3-year performance through 12/8/09 versus 225 other domestic equity SRI mutual fund classes and versus 322 other midcap value funds. Mid-cap investing involves greater risk not associated with investing in more established companies, such as greater price volatility, business risk, less liquidity and increased competitive threat.

You should carefully consider the investment objectives, potential risks, management fees, and charges and expenses of the Fund before investing. The Fund's prospectus contains this and other information about the Fund, and should be read carefully before investing. You may obtain a current copy of the Fund's prospectus by calling 1-800-470-1029. The investment return and principal value of an investment in the Fund will fluctuate so that an investor's shares, when redeemed, may be worth more or less than their original cost.

Distributed by Unified Financial Securities, Inc., 2960 North Meridian Street, Suite 300, Indianapolis, IN 46208. (Member FINRA)

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