Hong Kong Tourism Board

Hong Kong Tourism Board

February 01, 2011 15:01 ET

Cathay Pacific International Chinese New Year Night Parade

Presents World Party in Cosmopolitan Hong Kong- February 3, 2011 Chinese New Year Day

Attention: News Editor, Travel/Tourism Editor, World News Editor, Transportation Editor TORONTO, ONTARIO, MEDIA ADVISORY--(Marketwire - Feb. 1, 2011) - In celebration of the Year of the Rabbit, the Hong Kong Tourism Board (HKTB) will present the 16th Cathay Pacific International Chinese New Year Night Parade on the first evening of the Chinese New Year (3 February 2011).

Hong Kong enjoys a reputation for its vibrant Chinese New Year celebrations, which provide the perfect setting for HKTB to roll out the new annual marketing platform, Asia's World City themed, which will showcase Hong Kong's cosmopolitan appeal and tourism attractions to potential visitors worldwide.

The parade will feature a strong line-up, with a total of 36 performing groups from 11 countries and regions, including 13 elaborately decorated floats and 23 performing troupes, 12 of them international and 11 local. Among these, 16 groups are making their debut appearance this year, including such internationally famous teams as John Burroughs High School Powerhouse from the US, Majorettes Dixi from the Czech Republic, and the Peru Scissors Dance Troupe.

To facilitate coverage of the event, the HKTB has arranged satellite live feed (free to air) the programme from 2000 - 2141 hour (HK Time, GMT +8 or EST 0700-0841) for use by television broadcasters worldwide. Please refer below for details.

1. The parade theme: "World City. World Party"
Themes Estimate Schedule (EST):
(1) Welcome Party in Asia's World City 0700 - 0720 hour
(2) Party in Sparkling City 0720 - 0740 hour
(3) Party in Vibrant City 0740 - 0755 hour
(4) Party in Charming City 0755 - 0814 hour
(5) Party in Entertaining City 0814 - 0828 hour
(6) World City. World Party. 0828 - 0841 hour

Note: Please see Live Show rundown for float and performance sequence

2. Satellite Live Feed Details
Date / Time: 3 February 2011; 0700 - 0841 hour (EST)

TVBI satellite channels via IS8 C-BAND
Downlink Frequency: L-Band: 1101 3851MHz
Channel: 4 - USA, Canada, New Zealand and Asia (NTSC)
Polarisation: Vertical
Symbol Rate: 9.95MS/S
Fec: ¾
Format: 4:3, SD with audio and video

3. Live Show Rundown

0700 - 0720 hr Theme: Welcome Party in Asia World City
- Cathay Pacific Airways (Float)

0720 - 0740 hr Theme: Party in Sparkling City
- Jean M Wong School of Ballet
- The Federation of Hong Kong Watch Trades & Industries Ltd.(Float)
- Majorettes Dixi, Czech Republic
- Quality Tourism Services Association (Float)
- London School of Samba, UK
- Tourism Authority of Thailand (Float)
- Island Dance
- Taiwan Diabolo Group

0740 - 0755 hr Theme: Party in Vibrant City
- Louisiana State University Golden Girls & Tiger Girls, USA
- Hong Kong Rope Skipping Club
- Macau Government Tourist Office (Float)
- Drumcat Entertainment Inc., Korea
- The Hong Kong Jockey Club (Float)
- Shanxi Drum Troupe, China
- Christine Liao School of Ballet

0755 - 0814 hr Theme: Party in Charming City
- Fish marketing Organization and Vegetable Marketing Organization (Float)
- Kagoshima Ogionsa All Ladies' Mikoshi, Japan
- JR Kyushu Shinkansen Balloon, Japan
- China National Travel Service (HK) Group Corporation (Float)
- Hong Kong Tang Siu Lun Dragon and Lion Dance Troupe
- China Telecom (HK) International Ltd. (Float)
- John Burroughs High School Powerhouse, USA
- Hong Kong Disneyland (Float)

0814 - 0828 hr Theme: Party in Entertaining City
- Hong Kong Special Region Drum Corps & Marching Band Association - HTMB, MKMB & HKPMB
- Hainan Provincial Tourism Administration (Float)
- Dansaq Y Galas Del Peru
- Neverland Dance House
- Ocean Park Hong Kong (Float)
- SDM Jazz & Ballet Academie

0828 - 0841 hr Theme: World City. World Party
- Infinity Dance Studio
- Hong Kong Trampoline Tin Ka Ping Secondary School
- Hong Kong Tourism Board (Float)
- HK Chinese Martial Arts Dragon and Lion Dance Association Ltd.

Note to Editors:Please go to the following web link for press releases and photographs of Night Parade 2011: http://www.discoverhongkong.com/eng/about-hktb/media-centre.html /For further information: Please contact the Hong Kong Tourism Board, 9 Temperance Street, Ground Floor, Toronto, ontario M5H 1Y6, www.DiscoverHongKong.com/canada./ IN: INTERNATIONAL, TRANSPORT, TRAVEL

Contact Information

  • Karisa Lui, Assistant Manager, Marketing, Hong Kong Tourism Board
    Primary Phone: 416-366-2389 ext. 24
    Toll-Free: 800-563-4582
    E-mail: karisa.lui@hktb.com