SOURCE: Catuity Inc.

April 26, 2007 15:00 ET

Catuity Supports National Dining Card Program

Dish in the City Program Fills Tables, Rewards Consumers

CHARLOTTESVILLE, VA and DENVER, CO -- (MARKET WIRE) -- April 26, 2007 -- Catuity Inc. (NASDAQ: CTTY), a loyalty and gift card processor, today announced that it has signed an exclusive agreement to launch a national dining card program to reward consumers for dining at their favorite restaurants.

Catuity has been hired by Denver-based Dep Group LLC to support the Dish in the City program, which is targeting four key U.S. markets for rollout this year. The Dish program is a unique marketing concept that combines the power of print advertising with multi-channel loyalty marketing for the nation's restaurants. The first program is being launched in Denver this summer, where at least 110 independently owned restaurants are expected to participate.

The company also expects to add a Dish in the City branded gift card through Catuity by year-end.

"Restaurant-goers will be able to use a single card to earn rewards when in the past they had to use multiple cards for multiple restaurants," said Carla Cahill, President and Co-founder of Dep Group. "There are multiple benefits for the customer. It's simple to use, rewards are earned and redeemed at the point-of-purchase and customers have access to other unique offers available only to Dish in the City card holders."

Dep Group also publishes and distributes The Dish in the City magazine, which includes the reward card and restaurant focused articles giving the "dish" on entertainment and cultural happenings around Denver.

The company, which has published the popular Mile Hi Restaurant Tour since 2005, will launch and distribute the rewards cards in Denver this summer. The magazine will be free to the public and delivered to key pick up points in the metro area and will also be available online.

For restaurant owners, the program provides a unique, performance-based way to fill tables and drive repeat business from customers ranging from business diners to tourists to families who like to be rewarded for their spending. Through Catuity's technology, each restaurant will be able to customize their offers to promote specials targeting the repeat business of customers.

Dep Group also provides marketing services to restaurants. Through the Dish in the City program, participating restaurants will have access to detailed, real-time information and profiles on their customers. Under the agreement, Catuity will provide loyalty management, web-based services, card production, billing services and database management.

"Dep Group provides an easy-to-use program that gives each independent restaurant access to tens of thousands of customers looking for a place to spend their dining dollars," said John Racine, President and CEO of Catuity. "We are pleased to be an important part of this program and Dep Group's growth strategy as they expand to take the program national."

About Dish In The City

Dish In The City is a national dining program operated by Denver-based Dep Group LLC, a firm specializing in marketing and advertising programs for the restaurant industry since 2005. More information on the program can be found at www.dishinthecity.com.

About Catuity Inc.

Catuity Inc. manages more than four million cardholders in loyalty and gift card programs for our clients. In addition to providing a proprietary hosted solution, the company owns a portfolio of key patents which apply to transactions in fast-growing markets including contactless payments and EMV-based card programs. For more information on Catuity, please visit our website at www.catuity.com.

This press release includes "forward-looking" statements within the meaning of the Private Securities Litigation Act of 1995. This Act provides a "safe harbor" for forward-looking statements to encourage companies to provide prospective information so long as they identify these statements as forward-looking and provide meaningful cautionary statements identifying important factors that could cause actual results to differ from the expected results. All statements other than statements of historical fact made in this letter are forward looking. In some cases, they can be identified by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential," or "continue," the negative of such terms or other comparable terminology. These statements are only predictions. Actual events or results may differ materially. In evaluating these statements, you should consider various factors that may cause actual results to differ materially from any forward-looking statements.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee our future results, levels of activity, performance or achievement. Moreover, neither we nor any other person assumes liability for the accuracy and completeness of the forward-looking statements. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to: changes in currency exchange rates from period to period, inflation rates in the United States and Australia, recession, and other external economic factors over which the Company has no control; the timing and speed with which our major customers and prospects execute their plans for the use of our loyalty software and services; continued development of the Company's software products; competitive product and pricing pressures; use of internally developed software applications; patent and other litigation risks; the risk of key staff leaving the Company; the risk that major customers of the Company's products and services reduce their requirements or terminate their arrangements with the Company; as well as other risks and uncertainties, including but not limited to those detailed from time to time in the Company's Securities and Exchange Commission filings. These forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • Contact:
    Debra Hoopes
    CFO
    Catuity Inc.
    1-434-979-0724
    Email Contact

    Carla Cahill
    Co-Founder and CEO
    DepGroup LLC
    1-303-748-2378