Canadian All-Terrain Vehicle Distributors Council (CATV)

Canadian All-Terrain Vehicle Distributors Council (CATV)

October 12, 2006 16:30 ET

CATV Industry C.A.R.E.S. Initiative

TORONTO, ONTARIO--(CCNMatthews - Oct. 12, 2006) - The Canadian All-Terrain Vehicle Distributors Council (CATV) and its member companies announced the implementation of the C.A.R.E.S. marketing and advertising Code of Ethics, which is just one more step in its ongoing efforts to educate the public on safe riding practices and environmental awareness.

C.A.R.E.S, the cornerstone of all-terrain vehicle and off-road motorcycle advertising and marketing allows the industry to clearly communicate with Clarity, Accuracy, Responsibility, Environmental Awareness and Safety.

"The C.A.R.E.S. Code of Ethics is designed to set and maintain consistent standards for advertising and promotional materials for all of our industry members throughout Canada," stated Bob Ramsay, President of the CATV. "We are committed to the public, to the integrity of the industry in which we operate and to each other when it comes to promoting product features, user safety and preserving the environment."

"Canadians expect more and want more from manufacturers and distributors of consumer products," commented Ramsay. "The ATV and off-road motorcycle industries believes that consumers deserve product information that is clear, concise and helpful and at the same time is socially and environmentally responsible."

The CATV and its member companies believe that positive education fosters responsible recreation. By following these advertising guidelines, we can help preserve the environment for future generations and reduce ATV accidents by promoting all aspects of ATV and off-highway rider safety.

Well-known brand name companies such as; Arctic Cat; BRP (Can-Am); Honda; Kawasaki; KTM; Polaris; Suzuki and Yamaha are committed to the integrity of the ATV industry and have shown their commitment by signing the agreement. The CATV and its member companies believe that by taking a leadership role, we can convince other non-member ATV distributors to follow our direction by honouring and adhering to the C.A.R.E.S. Code of Ethics.

The Canadian All-Terrain Vehicle Distributors Council, originally founded in 1984, is a national, non-profit, trade association, which represents the responsible interests of the major ATV distributors, as well as the manufacturers, distributors and retail outlets of OHV-related products and services, and individual owners and riders of off-highway vehicles in Canada.

Contact Information

  • Canadian All-Terrain Vehicle Distributors Council
    Jo-Anne Farquhar
    Manager, Communications
    Toll free 1-877-470-2288
    Email: jfarquhar@catv.ca