Canadian Labour Congress

Canadian Labour Congress

August 19, 2005 10:19 ET

CBC Advertising Offensive Offends Canadian Labour

Attention: Assignment Editor, Business/Financial Editor, City Editor, News Editor, Government/Political Affairs Editor OTTAWA--(CCNMatthews - Aug. 19, 2005) - In recent days, CBC management has been spending a lot of money on an expensive public relations offensive against its own workers, including an advertising blitz in newspapers and on radio stations across the country.

Canadian Labour Congress President Ken Georgetti finds the tactic galling and thinks most Canadians feel the same way.

"The last budget gave the CBC new funding to put towards better service. Rather than using that money for better programming, it's being wasted on advertising at the competition! It's being used to promote an agenda that insults its workers and fails the CBC audience, as well as its mandate," insists Georgetti.

According to Georgetti, the CBC is supposed to be a public broadcaster, a national symbol to showcase Canada's culture, it's people and our values. Those managers in Toronto and their bosses in Ottawa should be setting a higher standard.

"When the CBC claims that telling our own peoples' stories and promoting our own country's culture is no longer a worthwhile career path, then something is truly wrong," says Georgetti.

On Monday, the CBC locked out 5,500 professional workers represented by the Canadian Media Guild. At the heart of the dispute are demands from CBC management for what it calls "flexibility" but what they really want are employees in precarious jobs.

In a letter to the locked-out workers, who have set up picket lines at CBC sites across the country, Georgetti urged them to keep up the fight, throwing the support of the Canadian Labour Congress' over three million members and their unions behind them.

"Getting locked out of your jobs, having your livelihood threatened by your employer is never easy. History shows us that standing together, in solidarity, is the only way to fight back and win," he wrote.

The Canadian Labour Congress, the national voice of the labour movement, represents 3 million Canadian workers. The CLC brings together Canada's national and international unions along with the provincial and territorial federations of labour and 137 district labour councils. Web site:
/For further information: Jean Wolff, 613-526-7431 and 613-878-6040/ IN: ECONOMY, FINANCE, LABOUR, POLITICS, SOCIAL

Contact Information

  • Jeff Atkinson, Canadian Labour Congress
    Primary Phone: 613-526-7425
    Secondary Phone: 613-863-1413