SOURCE: KYW-TV

www.CBSPhilly.com

September 30, 2010 13:32 ET

CBS 3, CW Philly and Susan G. Komen for the Cure Turn the Skyline Pink in Honor of Breast Cancer Awareness Month

PHILADELPHIA, PA--(Marketwire - September 30, 2010) -  LIGHTS FOR THE CURE, the local campaign begun in 2002 by CBS 3 (KYW-TV) and the Philadelphia Affiliate of Susan G. Komen for the Cure to raise awareness about breast cancer, will light up the skyline again this October as more than 100 buildings and landmarks in the Philadelphia area, Southern New Jersey and the Lehigh Valley will turn the skyline pink for the ninth year in a row in an effort to encourage women to schedule a mammogram.

The lights go pink tomorrow, October 1, at sunset (6:43 p.m.), and most remain lit throughout the month as a reminder to stay vigilant in the fight for a cure. 

The Independence Seaport Museum will join the campaign for the first time this year in addition to 777 South Broad and the Oxford Valley Mall. Other participants include the Collingswood, New Jersey business district; the landmark Bethlehem Steel Blast Furnaces, now part of the Sands Casino Resort in Bethlehem; Claes Oldenburg's famous "Clothespin;" Lincoln Financial Field, home of the Philadelphia Eagles; LOVE Park Fountain; the Battleship New Jersey; Boathouse Row, and the Cira Centre which will display a 6-story pink ribbon in lights on the north and south sides of the building. 

Atlantic City will also participate, showing its colors on Friday, October 8th, with 12 buildings participating. Atlantic City's campaign is done in conjunction with the Central and South Jersey Affiliate of Susan G. Komen for the Cure. 

CBS 3 and The CW Philly, led by its breast cancer team, "The Women of Eyewitness News," will be on-air and in the community with the message to stay vigilant in the fight against breast cancer throughout the month as part of the station's ongoing breast cancer awareness campaign.

As part of this awareness campaign:

  • Anchor/Reporter Kathy Orr will host the New Jersey Race for the Cure at Great Adventure this Sunday, October 3.
  • Anchors Susan Barnett and Pat Ciarrocchi along with Medical Reporter Stephanie Stahl will host Susan G. Komen for the Cure's annual Pink Tie Ball being held October 16th at the Ritz-Carlton, Philadelphia.
  • Kathy Orr will be on location as Collingswood, New Jersey, goes pink with its business district's annual Cruise Night on October 21st.
  • The station will provide extensive coverage of the Breast Cancer 3-Day being held locally October 15-17. Anchors Erika von Tiehl, Natasha Brown and Anne-Marie Green will team up to cover the event from the course.

CBS 3, The CW Philly and The Philadelphia Affiliate of Susan G. Komen for the Cure acknowledge the support of the Cancer Treatment Centers of America, sponsor of this campaign. We also thank our community partners for Lights for the Cure -- The Philadelphia Inquirer, the Philadelphia Daily News and philly.com, the Philadelphia Department of Parks and Recreation and Daniel Stern's restaurant and lounge at Two Liberty Place, R2L. 

A complete list of the buildings and landmarks participating in the LIGHTS FOR THE CURE campaign is available at www.CBSPhilly.com/cure

CBS 3 and The CW Philly are part of CBS Television Stations, a division of CBS Corporation.

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