SOURCE: KYW-TV

September 12, 2005 12:15 ET

CBS 3.Com Is 'Always On'

KYW-TV Relaunches Website With Enhanced Streaming Video, More Local Content Easier Navigation, Wireless Alerts and More

PHILADELPHIA, PA -- (MARKET WIRE) -- September 12, 2005 -- It's kyw.com super-sized. CBS 3 (KYW-TV) in Philadelphia re-launched the station's website as www.cbs3.com today unveiling one of the most dramatic changes in the way the local station covers news.

The re-design simplifies navigation, is more interactive, allows the user to access thousands of free video clips and offers both wireless alerts and up-to-the-second breaking news. "Simply put," says CBS 3 President and General Manager Michael Colleran, "with this conversion, CBS 3's Eyewitness News becomes a 24-hour, seven day a week news broadcast."

The ambitious project is part of a nationwide digital media initiative managed by the Viacom Television Stations Digital Media Group. In total, 17 CBS stations, including CBS 3, will re-launch their websites this year. The UPN stations, including UPN 57 locally (WPSG-TV) will re-launch in 2006.

"The new website enhances our ability to be in the breaking news business as never before," adds Vice President and News Director Susan Schiller. "It allows viewers to access news, sports, weather and traffic information in incredible detail and on their own timetable. For the first time, viewers don't have to wait until a newscast to see video of a breaking news story. News will break on the web as it happens." The re-design, Schiller says, also includes a 3-minute live recap of the day's top stories that will be broadcast live on the web each day at 12:30 p.m.

The redesign features components that allow viewers to receive breaking news, traffic, weather and programming alerts on their cell phones.

It also includes:

--  A unique, significantly enhanced video streaming product that allows
    viewers to instantly access any breaking news, live streaming television
    broadcasts and customized Internet-only broadband-delivered television
    content as well as free access to the thousands of hours of each local
    station's archived video libraries.
--  A local search engine that incorporates zip code driven results that
    is enhanced by retrospective and prospective worldwide search products.
--  Real-time weather maps and forecasting alerts.
--  Live traffic cameras, maps and accident/construction alert systems
    that support real-time routing directions.
--  Stock and financial indices, charts and news.
--  Real estate guides.
--  Travel planners.
--  Live sports scoreboards and news.
--  Local movie listings and restaurant reviews.
--  Content sections dedicated to health, lifestyles, food, entertainment,
    pets, shopping, autos, careers and much more.
    
"Until now the website has been an extension of the newscast, a way to get supplemental information on a story you saw on the air," says Colleran. "This is really the next generation of news -- a way for us to serve broadband Internet and wireless users that allows us to remain a leader in the information business but puts the viewer in the driver's seat. We provide the information, they decide how and when to view it."

CBS 3 (KYW-TV) is owned and operated by the Viacom Television Stations Group that now consists of 40 stations, including 21 CBS, 16 UPN and three stations not affiliated with the major networks.

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