SOURCE: KYW-TV

April 30, 2008 09:00 ET

CBS 3's Women of Eyewitness News to Host On-Air Breast Cancer Fundraiser

'Call for the Cure' Airs May 1st, 3-8 PM

PHILADELPHIA, PA--(Marketwire - April 30, 2008) - CBS 3's Women of Eyewitness News will kick off their support for the upcoming Susan G. Komen Philadelphia Race for the Cure (Mother's Day, May 11th) with a five hour on-air fundraiser for breast cancer research, education and outreach. "Call for the Cure" will be broadcast live from CBS 3's Great Hall in the station's new HD Broadcast Center, tomorrow Thursday, May 1st from 3 to 8 p.m.

Pledges can be made by credit card or check by calling the all-volunteer phone bank at 1-877-KYW-3ASK (1-877-599-3275). Donations can also be made online by logging on to CBS3.COM that day.

The station is making time available in newscasts, in commercial break time and within some regularly-scheduled programming during those five hours. CBS 3's Susan Barnett, Pat Ciarrocchi, Carol Erickson, Liz Keptner, Kathy Orr and Mary Stoker Smith will spearhead the effort to raise funds for the Race, the largest breast cancer fundraiser of its kind in the Philadelphia area. Natasha Brown, anchor of The CW Philly's "Wake Up News," will join them in the fundraising effort. Medical Reporter Stephanie Stahl will be providing special reports throughout the day on the latest medical treatment for this disease.

CBS 3's on-air staff as well as volunteers from the Philadelphia affiliate of Susan G. Komen for the Cure, Wawa and The Rosenfeld Center at Abington Memorial Hospital as well as Ross Brittain and the Breakfast Club from sister station 98.1 WOGL will be staffing the phones that day.

In addition, CBS3.COM will host a web chat from 4 to 6:30 p.m. that day featuring an oncologist, nurse and counselor from Abington Memorial Hospital who will be available to answer viewer questions.

"CBS 3 is excited to expand its 18 years of support of the Race for the Cure with an effort in which everyone can participate," says President and General Manager Michael Colleran. "If you have never participated in a walk or run, or if you have always wanted to join the Race for the Cure, but weren't available on Mother's Day, this is a great way to join the team in spirit and support a great cause."

"Everyone knows someone who has been touched by this disease, but not everyone has had the chance to show their support for those women in their lives by participating in a Susan G. Komen for the Cure event," says Elaine Grobman, executive director of the Komen Philadelphia affiliate. "Now, with 'Call for the Cure,' you can support the fight against breast cancer just by picking up the phone or by making a donation online."

CBS 3 acknowledges the support of Wawa, The Rosenfeld Center at Abington Memorial Hospital and Destination Maternity in making this special fundraising effort possible. CBS 3 (KYW-TV) is part of CBS Television Stations, a division of CBS Corporation.

Contact Information

  • Contact:
    Joanne Calabria
    (215) 977-5610