SOURCE: SeeSaw Networks

SeeSaw Networks

SeeSaw Networks

February 25, 2009 12:12 ET

CBS Outernet Joins Forces With SeeSaw Networks to Provide New Media Planning Tool for Advertisers

Using Technology, Marketers Can Now Build CBS Outernet's 10,800 Locations Into Their Life Pattern Campaigns

NEW YORK, NY and SAN FRANCISCO, CA--(Marketwire - February 25, 2009) - CBS Outernet announced today that it selected SeeSaw Networks' flagship planning and optimization technology to power a new online service for advertisers. Through the "Powered by SeeSaw" Software as a Service (SaaS) solution, CBS Outernet will offer media agencies a hosted and customized version of, allowing them to evaluate, plan and buy place-based video advertising campaigns across CBS Outernet locations.

The new online service will give media planners access to CBS Outernet's collection of networks, which includes more than 1,500 grocery stores, 4,300 GameStop stores and 5,000 AutoNet TV locations, totaling over 10,800 locations nationwide and reaching over 100 million monthly customers. The vast CBS network portfolio enables advertisers and planners to reach a wide range of sought-after audience types, such as moms, men ages 18-34, health enthusiasts, car enthusiasts and more.

"CBS Outernet is committed to making the planning process easier for our agency partners and to providing them with an easy, customizable way to plan, buy and measure place-based digital advertising across our networks," said Virginia Cargill, President of CBS Outernet. "Using this tool, marketers can match their media buy to the lifestyles they are trying to reach and better target their advertising on consumers' paths to purchase."

SeeSaw's extensible architecture allows CBS Outernet to include all of their digital video properties for complete, centralized planning, while SeeSaw's open API enables CBS Outernet to integrate's capabilities into their other business applications. The new CBS Outernet media planning Web site will be delivered as an online service so that their partner agencies do not need to install or maintain any software.

Key capabilities of the service include:

Campaign Planning and Optimization
-- Detailed audience profiling of each individual network
-- Standardized measurement and metrics consistent with the new
   OVAB guidelines
-- Standardized descriptions and imagery
-- Campaign optimization using the SeeSaw Optimizer™
-- Collaboration between campaign team members
-- Custom proposal generation

Rich Targeting
-- Behavioral targeting with Life Pattern Marketing methodologies
   inclusive of demographics such as gender, age, income and ethnicity
-- Geographical targeting by DMA/CSA, by state, by zip code and by
   trading area
-- Specific category targeting
-- Specific network targeting

Proposal Generation
-- Proposal generation for client presentations

-- Proof-of-performance reports
-- Export capability to Excel and PDF documents

"CBS is a powerful presence in the market and we are thrilled that CBS Outernet chose to standardize on SeeSaw to power its business," said Monte Zweben, Founder and Chairman of SeeSaw Networks. "For the first time, CBS Outernet agency partners will enjoy the same comprehensive media planning experience as users."

About CBS Outernet

CBS Outernet, a division of CBS Corporation (NYSE: CBS.A) (NYSE: CBS), is a leading provider of customized digital video networks in highly trafficked retail environments. Its grocery network, encompassing network services, programming and advertising sales, is currently installed in over 1,500 stores nationwide, reaching approximately 80 million shoppers each month. The company's grocery banners include Supervalu's Albertsons, Acme, Shaw's and Jewel, along with leading regional grocers SaveMart, Pathmark, Price Chopper, Big Y and Ukrop's. Its GameStop TV network reaches over 4,300 nationwide GameStop stores trafficked by 24 million gaming and entertainment enthusiast shoppers each month. Through AutoNet TV, the company reaches over 5,000 auto service centers nationwide. CBS Outernet's in-store TV networks now span over 10,800 locations reaching over 100 million monthly consumers. Additionally, the company reaches hundreds of millions of monthly viewers through programming and/or sales relationships with the Automotive Broadcasting Network (car dealership/service center waiting rooms), Atlanta's MARTA commuter trains, Gas Station TV (gas station pump tops and convenience stores), The Healium Network (doctor and dentist offices), The Bite Network (quick service restaurants), the Mall of America, Simon Malls, Royal Caribbean Cruises and The Salon Channel, among others.

About SeeSaw Networks

SeeSaw Networks provides unparalleled media planning and buying technology for place-based digital video advertising. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives -- places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. Combining over 40 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network currently in 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions -- more than primetime TV spots at a fraction of the cost. SeeSaw's campaign planning and optimization platform,, enables agencies to easily plan, buy and measure place-based digital video advertising. Using, agencies and networks can customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.

For more information on SeeSaw Networks, please visit

Contact Information

  • Kickstart Consulting, for SeeSaw Networks
    Laurie Gibson
    Email Contact

    CBS Outernet
    Colleen Kenny
    Email Contact