January 22, 2010 19:08 ET

CBS Philadelphia Stations Phone Bank Total Rises to $934,906 With Additional Contributions to Red Cross for Haitian Relief Efforts

PHILADELPHIA, PA--(Marketwire - January 22, 2010) - The CBS Local Media stations in Philadelphia -- CBS 3, The CW Philly, KYW Newsradio 1060, 98.1 WOGL, 94 WYSP, SportsRadio 610 WIP and The Big Talker 1210 AM WPHT -- have raised $934,906 as of today to support the relief effort for Haitian Earthquake victims. The stations raised more than $575,000 last Friday during a 14-hour phone bank under the "Operation Brotherly Love" banner. That total rose to new heights today through fundraising efforts by corporate partners along with viewer contributions that have come in since the phone bank.

Representatives from Wawa, CBS 3 and The CW Philly's partner in the fundraising effort, brought in an additional $351,625 from in-store collections promoted by the TV stations. A check was presented to the Red Cross today on CBS3's noon lifestyle program, "Talk Philly." The Mutter Museum also contributed to the new total, donating all of the proceeds from admissions on Martin Luther King Day to "Operation Brotherly Love."

The Philadelphia CBS stations created "Operation Brotherly Love" in 2001 as a way to mobilize the Delaware Valley's response to the 9/11 disaster. Under that same banner, the stations later raised $300,000 for Tsunami victims and more than a $1 million plus for Katrina victims in 2005.

CBS 3 (KYW-TV) and The CW Philly 57 (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation. KYW Newsradio 1060, 98.1 WOGL, 94 WYSP, SportsRadio 610 WIP and The Big Talker 1210AM WPHT are owned and operated by CBS RADIO.

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