SOURCE: Living Expositions Inc.

July 19, 2007 08:03 ET

CBS RADIO GROUP Grabs Premier Media Sponsorship Spot With Electronic Living Expo

Electronic Living Exposition to Debut in Boston February 15, Showcasing Innovations in Gaming, Home Entertainment, Personal Computing and Wireless

BOSTON, MA--(Marketwire - July 19, 2007) - Living Expositions Inc. today announced that CBS RADIO has signed on as a premier media sponsor for the Electronic Living Expo (ELX) Boston, to be held Feb. 15-17, 2008. More than 30,000 consumers are expected to attend the event, a first-ever exposition that addresses the growing interest and rapid pace of technology innovations in consumer electronics.

CBS RADIO encompasses five of the most powerful radio stations in the Boston Market, including WBZ-AM 1030, WODS-FM/Oldies 103.3, WBCN-FM 104.1, WZLX-FM 100.7, and WBMX-FM/Mix 98.5. And as a premier media sponsor, these affiliates will broadcast live from the ELX show floor, as well as host a variety of contests and promotional events during the exposition. A division of CBS Corporation, CBS RADIO is one of the largest major-market operators in the United States with 144 radio stations, the majority of which are in the nation's top 50 markets.

"CBS RADIO continues to make aggressive moves to converge new and traditional media through creative programming and advanced delivery methods, and ELX is the perfect venue to reach our progressive and consumer-minded listeners," said Chris Hill, CBS RADIO BOSTON Director of Sales. "The synergy between our overall listenership and the attendees for this show runs deep."

"We are proud to be working with CBS RADIO as a media sponsor for ELX Boston," said Dave Garvin, ELX president. "Not only is CBS RADIO one of the largest broadcasters in the United States, but its commitment to uniting new and traditional media make it an ideal fit for an exposition built and designed with significant influence from social media networking."

Produced by Living Expositions Inc., ELX will showcase and demonstrate cutting-edge products and technologies in home entertainment, gaming, personal computing, mobile communications and more offered by leading manufacturers, retailers and services. Attendees will also have access to product introductions and demonstrations, interactive activities, live and online entertainment, how-to workshops and expert presentations. Additionally, Verizon Communications has signed on as the premier sponsor of ELX Boston.

The February event -- being held at the Bayside Expo Center -- is the first in a series of expositions around the country. Additional events for 2008 - 2009 are being planned in Seattle, Chicago, Miami and San Jose.

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About Living Expositions

Living Expositions Inc., founded in 2006, produces and executes lifestyle-themed expositions providing unique and entertaining experiences for consumers. Living Expositions events are designed to enhance and improve the personal and professional lives of attendees. The company's expositions bring together manufacturers, retailers and consumers in an atmosphere of sharing and learning to reinforce brand loyalty and understanding and appreciation of lifestyle-focused products, and services.

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