DAC Group

DAC Group

April 04, 2011 11:41 ET

CCA Global Appoints Print Directory Agency, DAC Group

TORONTO, ONTARIO--(Marketwire - April 4, 2011) - DAC Group and CCA Global are proud to announce their partnership. With over 2,000 carpet and flooring stores throughout the US and Canada, CCA's need for a Directional agency that can service a decentralized and geographically diversified membership base proved to be a perfect match with DAC Group. Bill Wissler, Vice-President, Strategic Partners Group, CCA Global Partners indicated that part of CCA's decision to award the business was based on DAC Group's strong and consistent commitment to the Directory business. "We searched for an agency who is committed to maximizing our lead generation efforts across all of our members. DAC is that agency" said Wissler.

DAC Group will now handle the Print Yellow Pages work for CCA group, North America-wide. DAC will be responsible for the Carpet One Floor & Home as well as Flooring America & Flooring Canada lines of the CCA business.

CCA Global Partners is one of the largest privately held companies in the Unites States with 15 distinct business units. Established as a Yellow Pages agency in 1972, DAC Group has specialized in generating leads for clients through the strategic placement of directory advertising. 

DAC Group has proven adept with national and international accounts, handling business across North America out of its eight offices in Canada and the United States. With a proud history of servicing retail clients, DAC Group acutely understands and has great respect for the unique needs of a retail business. DAC Group's direct expertise as well as its' proprietary reporting tools, such as the client portal, C.O.O.L, which grants owners individual access to their orders, proved to be of great value making the agency an ideal partner for CCA's business.

Bill Wissler also credited DAC Group's "focus on generating fantastic results for their clients" as another reason for selecting the agency. "Their understanding of how to effectively work within the print and IYP space led us to believe that they would bring a unique perspective to our business, helping us to grow the sales results of our member stores." Added Mike Giamprini, President of DAC Group's Rochester office; "we are absolutely committed to the print product as a tool for generating local leads for our clients. We continue to see great results when we work closely with our clients to help them properly allocate their budgets across the various lead generating channels that we serve."

CCA is confident that DAC Group is the right agency partner to help drive traffic and business to their retail locations. DAC Group's own presence across the US and Canada helped them to become print directory and retail experts, with a reputation for delivering positive client results. 

DAC Group's Rochester, New York office will handle the CCA account.

About DAC

Founded in 1972, DAC Group (http://www.dacgroup.com/) is Canada's largest, and one of North America's leading, digital and directory agencies with offices in Toronto, Montreal, Calgary, Vancouver, Rochester, Louisville, New York and Cleveland. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs integrating a broad range of online and offline channels including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.

About CCA

CCA Global Partners is one of the largest privately held companies in the United States with 15 distinct businesses, more than 3,800 locations producing aggregated annual sales in the billions of dollars. CCA Global Partners is a leader in developing programs and services that help independent business owners reach a higher level of success both personally and professionally.

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