Market Wire

Market Wire

October 19, 2006 09:33 ET

CCNMatthews, Market Wire Celebrate Anniversaries: One-Year Strategic Alliance With the Canadian Press and Six-Month Anniverary as First Fully Integrated North American Newswire

LOS ANGELES, CA--(CCNMatthews - October 19, 2006) - Market Wire, a leading newswire in North America and a full-service distributor of company press releases and material news, and its parent company CCNMatthews, welcomed October with the celebration of two important anniversaries: the one-year strategic alliance with The Canadian Press (CP) and the six-month anniversary of the acquisition of Market Wire by CCNMatthews. The combination of CCNMatthews and Market Wire represents the first fully integrated North American newswire with one of the largest distribution footprints across Canada and the United States.

"Market Wire's growth reinforces our commitment to bring our clients' messages to the world," said Michael Nowlan, president and CEO of CCNMatthews, parent company of Market Wire. "With our expanded service offerings, additional locations and focus on client service and product innovation, all communications professionals can be assured that when it comes to maximizing the value and impact of their news in the market place, Market Wire is the newswire partner of choice."

Of importance, especially to Market Wire's US-based clients since the acquisition, is the direct access to The Canadian Press (CP) afforded to them via CCNMatthews' unrivaled alliance with the CP (similar in the states to the Associated Press). CCNMatthews is the only newswire that reaches the CP bureaus and CP members via the CP Wire Network. This exclusive agreement gives Market Wire clients the ability to reach the newsroom editorial systems of nearly 700 newspapers, radio and TV stations and websites across Canada. This network, the same that is used to deliver CP's own news copy directly into the newsrooms of their members' media outlets, was "built by the media, for the media," and no other wire service offers such network access.

In addition, the past six months since Market Wire and CCNMatthews joined forces have included the introduction of several new service offerings enhancing distribution options for client news and investor information while expanding operations to service its growing client base. Highlights include:

- The partnership with Rivet Software to add capability for customers to submit financial news in the XBRL® (Extensible Business Reporting Language) format for the efficient access, validation and analysis of financial data;

- The industry's first Social Media product designed to quickly deliver news to community-driven online content forums and social media sites like Digg, Del.icio.us and Newsvine; and the participating in the Social Media Club's Media Release Working Group to establish a standard way of organizing, tagging, distributing and sharing "official" organizational communications among blogs and other online communities;

- The addition of a customizable interface to its News Dashboard feature to enable PR and IR agency professionals to brand and tailor coverage reports for clients;

- The enhancement of broadcast services, including an Embedded Video product that allows users to embed video files featuring products, movie trailers and other visuals directly into a press release; and

- The expansion of offices into Chicago and Washington, D.C., resulting in nearly 20 locations in North America, five locations in Canada and offices in London to serve its global customer base.

"The acquisition of Market Wire by CCNMatthews has benefited our clients, and both companies," said VP of Marketing & Media Relations Paolina Milana. "Since the merger, sales have increased nearly 60%, and customer satisfaction in both Canada and the U.S. has hit all time highs."

For more information on all of Market Wire's communication and news distribution solutions, please call 800-774-9473.

About CCNMatthews

As news distribution experts, CCNMatthews focuses on delivering news and multimedia to the media and investment communities in Canada and around the world quickly and reliably. CCNMatthews is the only news release distributor to offer direct access to the CP Wire Network and the CP picture distribution wire across Canada. Incorporated in Canada in 1982, CCNMatthews delivers more public company press releases in Canada than any other newswire. The Company has approximately 3,000 clients across Canada including corporate, government, non-profit, union and association clients. For more, visit www.ccnmatthews.com.

About Market Wire

Market Wire, a CCNMatthews Company, is a full-service distributor of corporate press releases. The company boasts one of the largest media distribution footprints in North America with the most secure and cost-effective distribution of real-time news to thousands of media outlets including AP, Dow Jones, Bloomberg, Reuters, Yahoo!, and MSNBC.

Committed to world-class client service, industry-leading distribution, technology innovation and market-leading strategic relationships, Market Wire serves PR and IR professionals with key workflow solutions including Easy PR/IR, SEO, ListLogix, and more.

A full listing of the company's products and specific distribution points can be found at www.marketwire.com.


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