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March 17, 2005 09:44 ET

CCNMatthews Message Now Managed by 'Boomerang' Hire!



MARCH 17, 2005 - 09:44 ET

CCNMatthews Message Now Managed by 'Boomerang' Hire!

TORONTO, ONTARIO--(CCNMatthews - March 17, 2005) - CCNMatthews has
recently appointed Linda Johannesson as Director, Marketing and
Communications, working from their Toronto office. This is a "boomerang"
hire, as she worked with the company 7 years ago in a similar capacity.

In this national role, Linda reports directly to Michael J. Nowlan, CEO
of CCNMatthews. She is responsible for "managing the message" through
both internal and external communications, including: marketing,
branding, advertising and the company's web presence. She'll be managing
creative agency relationships, PR and sponsorship activities as well as
becoming involved in product development and other strategic initiatives.

Linda brings over 15 years of B2B, B2C and internal communications
experience gained from senior roles on both supplier and client sides.
She has held strategic leadership roles in Marketing, Communications and
Consulting with Buck Consultants (now Mellon Financial), Watson Wyatt
International and Drake International. She has also successfully run her
own consulting business, LJT Marketing Group.

She is a member of the International Association of Business
Communicators and is a Director on the American Marketing Association's
Communications Committee.

Michael Nowlan, CEO of CCNMatthews stated "Linda is an exciting addition
to our team. She brings a track record of creative experience and will
continue the development of our brand communication. We are very pleased
with her energetic and knowledgeable input and expect that our message
of focused service delivery will be strategically communicated to the

About CCNMatthews

With offices across Canada and in the UK, CCNMatthews distributes news
to the media and investment communities in Canada and around the world
on behalf of our news-making clients.

In 2004, CCNMatthews distributed over 35,000 news releases, performed
regulatory filings to both SEDAR and EDGAR systems, and arranged
conference calls and web casts for thousands of satisfied clients. In
fact, during 2004 we successfully served over 3,000 active clients, and
distributed over 55% of the press releases issued by public companies in

CCNMatthews publishes the Matthews Media Directories, Canada's oldest
and most comprehensive source of media contact data for the public
relations industry. We also offer a web-based media contact database
that offers our clients access to one of the most comprehensive global
media contact systems through an innovative, intuitive interface.

Please visit for information about the full array of
news/media services available.


Contact Information

    Linda Johannesson
    Director, Marketing and Communications
    Direct: (416) 941-6390
    48 Yonge Street, 8th Floor, Toronto, Ontario M5E 1G6