SOURCE: Market Wire, a CCNMatthews Company

January 17, 2007 14:30 ET

CCNMatthews to Present at Conference Board of Canada Event

President and CEO Michael Nowlan to Discuss M&A Communications Strategies

TORONTO -- (MARKET WIRE) -- January 17, 2007 -- CCNMatthews, a leading distributor of news releases, multimedia content and photos, announced today that Michael Nowlan, president and CEO, will present at The Conference Board of Canada's "Mergers & Acquisitions: New Threats and Opportunities" conference this week. Nowlan's session, "Fighting It Out with the Right Communications Strategy," takes place Thursday, January 18 at 11:15 a.m. at the Toronto Marriott Downtown Eaton Centre.

A solid communications strategy is essential for any M&A deal -- whether between large corporations or small start-ups. The panel of leading M&A communication specialists will discuss what it takes to create and carry out a successful plan. Nowlan will highlight the importance of having an internal and external communications strategy; using newswires to get directly to the press and financial community; the benefits of RSS feeds, blogs, social media sites and other Web technologies; and how rich content like photos, video and Webcasts can augment M&A news.

"M&As are a fact of life for any company today," Nowlan said. "Having just completed the successful acquisition of our company by OMERS Capital Partners last month, our audience can benefit from recent, real world experience with developing and executing a solid communications strategy for any kind of M&A activity."

For more details on the "Mergers & Acquisitions: New Threats and Opportunities" conference, please visit the event's Web site at: http://www.conferenceboard.ca/conf/jan07/merger/overview.asp.

About CCNMatthews

CCNMatthews delivers news and multimedia to the worldwide media and investment communities. With its acquisition of Market Wire, CCNMatthews is a fully integrated North American newswire with a full range of services for IR and PR professionals. CCNMatthews is the only news release distributor to offer direct access to the CP (Canadian Press) Wire Network and the CP picture distribution wire across Canada. CCNMatthews has offices across Canada and the United States, and one European bureau in London.

CCNMatthews delivers news releases, multimedia content and photos to the media and investment communities around the world quickly and reliably. The Company and its U.S. subsidiary Market Wire serve more than 6,000 corporate, government, non-profit, union and association clients, and boast one of the largest media distribution footprints in North America. CCNMatthews offers the most secure and cost-effective distribution of real-time news to thousands of media outlets including AP, Dow Jones, Bloomberg, Reuters, Yahoo!, and MSNBC, and is the only news release distributor to offer direct access to the CP (Canadian Press) Wire Network and the CP picture distribution wire across Canada.

Committed to world-class client service, industry-leading distribution, technology innovation and market-leading strategic relationships, the Company serves PR and IR professionals with key workflow solutions including Easy PR/IR, SEO, Listlogix, and more.

Incorporated in Canada in 1983, CCNMatthews delivers the majority of news releases issued by publicly traded companies in Canada. For more, visit www.ccnmatthews.com and www.marketwire.com.