SOURCE: Rumblefish



December 06, 2011 10:00 ET

CD Baby, Rumblefish Partnership Enables 250,000 Indie Artists to License Music Into YouTube Videos

CD Baby's 3.5 Million Songs Now Can Be Added Into Rumblefish Catalog and Used in Online Videos, Slideshows, Presentations and Games

PORTLAND, OR--(Marketwire - Dec 6, 2011) - Rumblefish, the leader in music licensing for social media, today announced a partnership with CD Baby, the world's largest indie music store and online music distributor. With this partnership, consumers and businesses will be able to add music from CD Baby's catalog into YouTube videos and other online videos, slideshows, presentations and games using the Rumblefish API, Friendly Music and the Music Licensing Store. The partnership also means CD Baby artists will have access to the lucrative traditional sync licensing market -- advertising, film, TV and games -- also an important revenue source for any indie artist or label.

"We're here to help our artists connect with their fans through every avenue available. Fans can add soundtracks to their videos and slideshows, and they can share them on their favorite sites like YouTube and Vimeo, as well as in mobile apps like Animoto and Instagram," said CD Baby President Brian Felsen. "Rumblefish is the clear leader in sync licensing and can open these doors for our artists through its deals with social destinations like YouTube."

CD Baby has approximately 3.5 million tracks in its digital distribution catalog, including some of the top indie artists such as Ingrid Michaelson, Joe Purdy, recent Grammy nominee Linda Chorney and Macklemore. In early October 2011, CD Baby launched integration with Facebook, allowing artists to create a storefront and pages there. It has directly paid its approximately 250,000 artists over $200 million in royalties to date. Starting December 15th, CD Baby artists can sign up at no extra charge to become part of the Rumblefish catalog in their account at

"CD Baby has always been a leader in independent music and we're humbled to plug their amazing catalog into the worlds of social media and sync licensing," said Rumblefish founder and CEO Paul Anthony. "The opportunities in sync licensing have never been bigger. There are hundreds of millions of consumers looking to add soundtracks to billions of videos, photos and other user-generated content, not to mention several thousand professional music supervisors working on commercial productions. We want to help them all create the perfect soundtrack."

To date, Rumblefish has licensed about 5 million soundtracks from its music catalog into user-generated videos, slideshows, presentations and games. To see Rumblefish's living counter of soundtracks licensed, look in the upper right hand corner of

About CD Baby
CD Baby is the largest digital distributor of independent music in the world. CD Baby distributes over 3.5 million tracks to dozens of digital music retailers including iTunes, Amazon, Rhapsody, and Spotify, and pays artists weekly for their product sales. From their Portland, OR headquarters, they warehouse and ship over 360,000 independent CD titles to a customer base that spans the entire globe. The company also offers other services to musicians such as the ability to accept credit cards at shows, web hosting through their sister company HostBaby, and eBook distribution through BookBaby.

About Rumblefish
Rumblefish is a pioneer in music licensing and has been a trusted provider of music for top TV shows, films, ad agencies and video games for over a decade. The company has always made artists and labels its priority, and has paid millions in royalties to its members for the licensed use of their music. Rumblefish launched the Music Licensing Store in 2006, dubbed "an iTunes for Corporate America" (CNBC). It was the world's first online resource for 100 percent copyright-cleared music for businesses. In 2008 the company struck a landmark licensing deal with YouTube and in the summer of 2010 deepened that relationship with the launch of Friendly Music, a website where consumers can license soundtracks. The company now boasts the world's largest music catalog for social media and diverse clientele including Animoto, Virtual Active, Amazon Studios, Kaiser Permanente and Google among others.

Contact Information

  • Editorial Contact:
    Andrew Goss
    VOXUS PR for Rumblefish
    Tel 253.444.5446
    Email Contact

    Joan Myers
    CD Baby
    Tel 310.735.5857
    Email Contact