April 11, 2016 13:42 ET

CDK Expands Dealer Website Personalization for Used Car and Parts and Service Customers

New Partnership With Contact at Once! Increases Opportunities to Deliver Customized Website Experiences; Integration With the CDK DMS Helps Improve Customer Retention

HOFFMAN ESTATES, IL--(Marketwired - Apr 11, 2016) -  More than 73 percent of consumers prefer to do business with brands that make their shopping experience more relevant, and through CDK Global's new personalization capabilities and expanded Consumer Interest Network, car shoppers will now receive content, offers and information relevant to where they are in the buying and ownership process. CDK can now personalize the online consumer experience for dealerships' new and used car sales and parts and service profit centers.

"Personalization pays for car dealers, and it's something that consumers have come to expect," said Max Steckler, vice president of product management at CDK Global. "According to our research, consumers who experience personalization engage with 53 percent more VINs and perform 58 percent more vehicle searches on dealer sites. Additionally, we've found that there is a 28 percent increase in likely buyers for dealers who have implemented our personalization solutions."

Car research happens on sites all over the internet, and CDK is connected to a broad set of research points through its Consumer Interest Network, which allows for personalization to occur. This includes dealer and select manufacturer websites, automotive research portals and other third party websites, including Additionally, CDK has recently entered into a relationship with Contact at Once! that will enable dealers to see what vehicles customers are shopping for on their website in real time. The integration will also allow for the sharing of customer interest data to enable dealers to personalize live online chat interactions with their customer.

"One of our latest innovations in personalization and a first for the industry connects customer actions in the dealership to their digital experience," continued Steckler. "Customers who recently purchased a vehicle don't want to see advertising for a new car, so we can instead show them content about servicing the vehicle or purchasing accessories. We're able to follow the customer's journey from online to in-store by connecting DMS and digital data -- with the goal of keeping the dealer at the center of the experience."

CDK Global, the leading provider of website personalization in automotive retail, has offered personalization for car shoppers since 2013. To learn more about the solutions offered by CDK, please visit,

About CDK Global
With more than $2 billion in revenues, CDK Global (NASDAQ: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on evolving the automotive retail experience, CDK Global provides solutions to dealers in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK's solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit

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