CDK Global

January 20, 2015 06:00 ET

CDK Global Launches Digital Advertising Personalization Engine for Automotive Dealerships -- the First of Its Kind for the Automotive Industry

Audience Management Solution Gives Dealers the Ability to Offer the Customers a Real-Time, Personalized Experience on Par With What They Have Come to Expect in Online Shopping

HOFFMAN ESTATES, IL--(Marketwired - Jan 20, 2015) - CDK Global, Inc. ("CDK Global" and "CDK") (NASDAQ: CDK) today announced its Audience Management solution, a digital marketing package that uses sophisticated targeting technologies to allow automotive dealers and dealer groups to more profitably target their customers. Audience Management offers a personalized, individual online shopping experience for each shopper -- technology that is on par with companies like Amazon, Netflix and Google. 

This technology, offered by the CDK Digital Marketing group (formerly Cobalt), is the only automotive website platform smart enough to track individual shopper behavior on and off dealership sites, learn from it, and deliver customized content to dealership visitors, on any device. The website and advertising react in the moment with the most appropriate, relevant message.

"Personalization is a good thing," said Scott Mathews, President of CDK Digital Marketing. "If you've visited a website like Amazon and been offered a recommendation of what they think you'd like, that's personalization. Customers get the content they want to see, making for a better shopping experience, and dealerships get to cater to an audience of one. It's becoming a standard practice that customers expect, and it's time to apply this to the automotive retail space."

Through this technology, dealers can engage their most profitable audiences with a digital showroom, which is updated in real-time and tailored for each individual shopper with the vehicles that they're most interested in. It is the right content at a critical moment in the buying process, on any device. Plus, this solution is backed by a team of people who works with each dealership to build, execute, and adjust the strategy.

"One of our clients' challenges has always been how to make sense of all of their mountains of data," noted Mathews. "And dealerships understand that you can't do this with just people -- you need the science and technology engine to put this data to work. With the largest automotive data warehouse in the world, CDK can help."

Audience Management is part of the 140 significant innovations being unveiled at the 2015 National Automobile Dealers Association (NADA) Expo.

About CDK Global
With nearly $2 billion in revenues, CDK Global™ is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry and adjacencies. CDK Global provides solutions in more than 100 countries around the world, serving more than 26,000 retail locations and most automotive manufacturers. CDK Global's solutions automate and integrate critical workflow processes from pre-sale targeted advertising and marketing campaigns to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence. Visit

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