CDK Global

October 30, 2015 12:56 ET

CDK Global Stands Up for Dealer Security

Offers New Tips and Tools to Help Protect Dealers Against Data Security Breaches

HOFFMAN ESTATES, IL--(Marketwired - Oct 30, 2015) - Over the last nine years, U.S. businesses -- both large and small -- saw nearly 5,000 security breaches1 executed by cybercriminals. In an effort to help give dealers access and transparency into where their data is going, CDK Global has begun the rollout of a new free product, Dealer Data Exchange (DDX). DDX is designed to give dealers more visibility into the flow of their data going to manufacturers and third-party vendors. It is the first free, comprehensive data integration application offered by a leading dealer management system provider.

"A data breach can put your dealership's reputation at risk," said Jim Foote, chief business security officer at CDK Global. "With the daily business challenges facing dealers, security can easily become an afterthought. But just like you have a system to keep track of the keys from the cars on your lot, you need a way to keep track of the connections to your DMS and where your data is distributed. With DDX, we're giving our dealers a free tool to provide the visibility they've been asking for."

CDK Global's DDX is a part of the company's SecurityFirst initiative, which is a comprehensive approach to data and system security to help protect dealers, vendors and the automotive industry as a whole.

CDK Global offers the following security tips for dealers to consider:

  • Create a plan: Developing a comprehensive plan to proactively protect your data and to deal with potential data security breaches will help to prevent and deal with them should something arise. Be sure to include best practices for employees using e-mail, social media, safe web browsing and interacting with customers and vendors online.
  • Educate your employees: Ninety-one percent of targeted cyber-attacks start with a phishing e-mail. Make sure everyone in the dealership is educated about how to spot a phishing attack; if it looks and sounds too good to be true, then it probably is. 
  • Change passwords frequently: The most common risky behaviors by employees are the failure to change passwords frequently, reusing the same passwords and user names, and leaving the computer unattended. Make sure passwords are complex, always lock machines when not in use and use software that enforces strong passwords. 
  • Update software: Making sure you have the most up-to-date software helps ensure that the systems you are using include current protections against hackers. With the complexity of modern software ever-changing, security gaps are more prevalent in outdated software, which exposes your business to hackers via previously identified flaws in system technology.

To learn more about the Dealer Data Exchange, please visit

1 "Battling security threats from within your organization," IBM Security, August 25, 2015,

About CDK Global: With more than $2 billion in revenues, CDK Global™ (NASDAQ: CDK) is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry and adjacencies. CDK Global provides solutions in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK Global's solutions automate and integrate critical workflow processes from pre-sale targeted advertising and marketing campaigns to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence. Visit

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