CDK Global

January 15, 2015 13:15 ET

CDK Global VP Max Steckler Receives Google Channel Sales Industry Shaper Award

CDK Executive Raises the Bar in Automotive Retail Advertising Solutions

HOFFMAN ESTATES, IL--(Marketwired - Jan 15, 2015) -  CDK Global, Inc. ("CDK Global" and "CDK") (NASDAQ: CDK) announced today that Max Steckler, Vice President, Global Advertising Products & Business Intelligence of CDK, has received the prestigious Google Channel Sales Industry Shaper Award for helping to revolutionize the automotive retail advertising industry.

The Google Channel Sales Industry Shaper Award acknowledges innovators and influencers who are shaping the digital space and making a scaled impact in their industry to drive digital adoption. It encourages people to be risk takers, first-movers and industry mavens when it comes to the digital frontier. 

"Max consistently brings innovation, insight and return on advertising investment to our clients, and I'm pleased that Google has recognized his efforts," said Scott Mathews, President of CDK Digital Marketing. "Max's performance is a testament to CDK Global's leadership in the Automotive Digital Marketing space."

Max Steckler leads CDK's global Digital Advertising and Business Intelligence Centers of Excellence, which acquires, optimizes and deploys nearly $20 million of media spending per month across paid search, display advertising, video advertising, retargeting, mobile advertising and email marketing.

"When I think of Max Steckler, one thing comes to mind: foresight," said Linda Pesonen, former Marketing Director, Global Digital Advertising of GM. "He has an uncanny ability to anticipate, envision, and create a future state. What the future of digital advertising looks like remains to be seen, but one thing's for certain: Max's influence will continue to be felt for many years to come."

Steckler was chosen by the Google Channel Sales leadership team based on several criteria including:

  • A minimum of 2 years demonstrated commitment to reshaping the industry.
  • An early adopter of digital technology.
  • Focusing on scalability and driving industry wide impact and improvements through adoption of digital technology.
  • Recognized by peers as an industry expert and culture changer.

Steckler is featured in numerous videos on YouTube and has been quoted as an industry leader on Automotive News, Edmunds and DrivingSales.

About CDK Global
With nearly $2 billion in revenues, CDK Global™ is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry and adjacencies. CDK Global provides solutions in more than 100 countries around the world, serving more than 26,000 retail locations and most automotive manufacturers. CDK Global's solutions automate and integrate critical workflow processes from pre-sale targeted advertising and marketing campaigns to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence. Visit

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