SOURCE: CDS Global

CDS Global

April 02, 2014 14:05 ET

CDS Global Gives Publishers First Opportunity to Effectively Model Digital and Print Circulation

The CDS Global Circulation Model Allows Media Companies to Budget and Plan for Future Business Based on In-Depth Business Intelligence Regarding Print and Digital Magazine Performance, Powering Decisions That Affect Marketing Campaign Strategies, Advertising Rates and More

DES MOINES, IA--(Marketwired - Apr 2, 2014) - CDS Global today announced an enhancement to their magazine circulation model, making it the first to allow media companies to incorporate both print and digital issue-based magazine data into the budgeting and planning of their businesses. As the leading end-to-end business process outsourcer to the publishing industry, CDS Global currently helps the most well-known and respected media brands develop future strategies for more than 85 million in total circulation.

The latest model enhancement integrates print circulation data with sales data from third-party digital newsstands, such as Amazon, Apple, Barnes & Noble, Google and Zinio. Because digital data is delivered from vendors in disparate formats, CDS Global developed eEditions in 2012, the industry's original and most robust solution for consolidating these metrics. Incorporating this normalized digital newsstand information from eEditions simplifies the modeling process and gives publishers better integration of print and digital circulation and sales.

"The CDS Global circulation model is the industry's only modeling tool that combines fully consolidated, issue-based digital magazine metrics with print circulation data," said Jim Plas, chief product officer at CDS Global. "Publishers have successfully used the model for years to make solid business assumptions for budgeting and planning. By incorporating digital magazine data, we have given them a tool that is even more powerful. As digital grows and becomes an increasing part of the publishing economy, we are leading the charge to help magazines accurately plan for their digital business in tandem with print."

For nearly 30 years, the CDS Global circulation model has helped publishers like Hearst, Meredith and American Media, Inc. (AMI) make informed business decisions. With this enhancement, publishers now have the flexibility to view all of their print and digital sources of business together or separately for a complete picture. To ensure the most accurate business assumptions are made using the combined data, the CDS Global team offers recommendations and best practices.

Both the CDS Global circulation model and eEditions are available to any media company, regardless of print fulfillment provider.

About CDS Global
With more than 40 years of expertise, CDS Global is the leading provider of end-to-end business process outsourcing for more than 1,100 marquee brands across industries, including media, nonprofits, utilities and consumer products. The company powers elite operations by helping organizations connect with 159 million customers, subscribers and donors worldwide.

From order management and payment processing to customer service and business intelligence, CDS Global creates meaningful and seamless consumer interactions using data-driven solutions. These solutions streamline operations to make businesses more efficient and cost-effective while driving consumer engagement and boosting satisfaction.

CDS Global's headquarters are located in Des Moines, Iowa, the heart of the Silicon Prairie. The company maintains operations in Arizona, New York, Pennsylvania, Texas and across Iowa, as well as internationally in Australia, Canada and the United Kingdom. As a wholly owned subsidiary of Hearst Corporation, CDS Global is backed by nearly 130 years of stability and vision from one of the nation's largest diversified media and information companies.

Learn more at www.cds-global.com.
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Contact Information

  • David Donnelly
    Director
    Global Communications

    1901 Bell Avenue
    Des Moines, IA 50315
    Tel 515.247.7599
    Fax 515.246.6700

    Email Contact