SOURCE: Cedric's

August 06, 2008 16:43 ET

Cedric's Luxe Collection Makes Possible Stylish Yet Affordable Fur Accessories on ShopNBC

Retired Retail Couple Makes Unique, Affordable and Stylish Fur Accessories More Accessible for Today's Active Woman Through the Power of Home Shopping; Cedric's Luxe Collection to Launch Fall 2008 Season on Shopping Network

MINNEAPOLIS, MN--(Marketwire - August 6, 2008) - After a year of retirement, Norma Jean and Cedric Kirchner's passion for fashion was reinvigorated when they realized there was a void in the marketplace for stylish yet affordable fur accessories. The Kirchners, through the power of home shopping on ShopNBC, are now making it more accessible for today's active woman to enhance and update her wardrobe with these fun, little luxuries.

Cedric's Luxe Collection is designed by Norma Jean Kirchner, who has 40 years of success in the luxury fur business. Cedric's Luxe Collection features unique textures, colors and styling for today's active woman, and are must-have additions to fall and winter wardrobes. Their affordability makes it possible for women to have today's look and own a variety of fur accessories to fit a range of occasions -- from day-to-day wear around town to an elegant evening at the symphony.

Cedric's Luxe Collection is scheduled to launch its 2008 fall fashion season on ShopNBC and ShopNBC.com: Friday, August 15 at noon and 10 pm, Saturday, August 16 at 7 am and 2 pm, and Sunday, August 17 at 10 am. All times CDT.

The trend towards fashionable, affordable fur accessories for active women -- including jackets, wraps, collars and scarves -- is driven by Norma Jean and her husband Cedric, also a successful 40-year veteran in the luxury fur business. The Kirchners eliminated most of the costs associated with design, manufacturing, wholesale and retail. These savings are passed on to the ShopNBC customers.

Today, Cedric's Luxe Collection of fur accessories has become one of the most popular names in furs in America. The collection includes a wide range of unique styles, classic looks, and contemporary flair. For several years, Cedric's has been showcasing its luxury line of furs on ShopNBC, a direct-to-consumer, multi-media shopping destination for little luxuries and fashion must-haves.

"These are not your grandmother's mink coats," says Norma Jean, who contends the fur industry has failed to evolve. Additionally, Norma Jean thought the industry lacked focus and didn't appear to align with the emerging trends that meet the needs of today's active woman.

"Our fur accessories are designed to be lightweight, fluid and move easily, unlike traditional fur coats that are typically full-pelted and heavy. Our designs incorporate modern cuts, unique colorations and often knit together different types of furs, such as Rex Rabbit, mink, fox and raccoon, along with cashmere, Kalgan lamb and other materials to create interesting textures. The result: exquisite garments that have attitude, are fun to wear and make you feel good."

"We're in the business of making people feel better about themselves by knowing they look good and can afford one of life's luxuries," said Cedric. "In return, we receive little love messages that, in essence, say, 'Please keep these fashions coming.' We listen closely to what our customers say. Through their words and actions, our customers continuously help us interpret their lifestyle needs."

For more information Cedric's Luxe Collection of fur accessories, please visit ShopNBC.com: keyword "cedrics" or "cedrics furs."

About Cedric's

Cedric's is a full-line furrier, specializing in designs, alterations, storage and cleaning of fine furs. Cedric's Luxe Collection of fur accessories features unique textures, colors and styling for today's active woman, and are must-have additions to fall and winter wardrobes. Cedric's Luxe Collection is available exclusively on ShopNBC.

About ShopNBC

ShopNBC is a direct-to-consumer, multi-media shopping destination for little luxuries and fashion must-haves across jewelry, watches, apparel & accessories, and beauty categories. Top name brands and unique labels include Cedric's Luxe Collection, Invicta and Renato watches, Isomers skin care, and Pamela McCoy fashions. The home shopping network reaches 70 million households in the United States via cable affiliates and satellite: DISH Network channel 228 and DIRECTV channel 316. Programming is also available live and on-demand at ShopNBC.TV. Online shopping is available at ShopNBC.com, which is recognized as a top e-commerce site.

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