SOURCE: Celadon Road

Celadon Road

August 18, 2014 09:46 ET

Celadon Road Receives 2014 Rising Star Award From Direct Selling Association

Company Recognized for Its Business Success, Commitment to Ethics, People and Environment

NORTH ATTLEBORO, MA--(Marketwired - Aug 18, 2014) - Celadon Road, which develops and markets organic and eco-friendly products through its network of independent consultants, was selected as the 2014 Rising Star ETHOS Award winner by the Direct Selling Association (DSA) at its annual convention. Celadon Road was recognized for its sound business strategy, growth, and commitment to ethics, as well as charitable, humanitarian and environmental initiatives. This is the second consecutive year that the company was recognized by DSA as an industry leader and received an ETHOS Award.

"We are honored to receive this prestigious Rising Star award from the direct selling industry and to be included among this elite group of winners for building ethical businesses with excellent growth potential," said Kimberly Cornwell, Celadon Road founder and CEO. "Each winner has gone on to achieve amazing business success. At Celadon Road, we measure our success not only by revenue but also by our positive social impact. I strongly believe a company can be successful and profitable, while putting people and the environment first, and this award acknowledges that," Cornwell added.

Celadon Road promotes greener, healthier, more socially responsible living through its line of organic and eco-friendly products. It provides business opportunities enabling independent consultants to earn income by selling high-quality products and becoming part of a fun, supportive community that recognizes their achievements. The company also is committed to charitable giving.

"Celadon Road was selected as a Rising Star for embodying the highest standards in business practices and ethics in our industry," said DSA President Joseph Mariano. "The company represents the best and the future of our industry by not only creating a sound business model with a strong trajectory for growth, but also by adhering to our strict code of ethics and demonstrating a strong commitment to improving the lives of its consultants, as well as to charitable and environmental initiatives."

Cornwell, a corporate attorney, founded Celadon Road while searching for healthy, organic products for her new baby. "I couldn't find high-quality products that were organic, non-toxic and environmentally friendly, so I was motivated to create my own product line," Cornwell said.

Another key element of Celadon Road's corporate mission is providing a business opportunity that enables women to earn income in a flexible work environment. "Growing up in a single-parent household where my mother struggled to provide for her children, I understand all too well what families are facing these days. Empowering women to achieve financial success and family/work life balance has become an integral part of the company's business model. Celadon Road offers them an opportunity to be successful in a business that truly reflects their values and complies with strict ethical business practices and guidelines," Cornwell said.

Designed to identify and promote programs that serve as examples of direct selling at its best, DSA's slate of awards recognizes programs that help define direct selling as a business that helps people live better lives. ETHOS Awards are given annually to DSA member companies with programs that empower independent direct sellers and fuel business processes. A full list of category award winners is available at:

To learn more about Celadon Road, sign up to become a consultant, or to see a full list of the company's healthy and organic products, please visit

About the Direct Selling Association

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers through a salesforce of independent representatives. The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association. DSA's website is

About Celadon Road

Founded in 2008, Celadon Road is dedicated to promoting greener, healthier and more socially responsible living by offering the highest quality natural, eco-friendly products for everyday needs, such as skin care, shampoos and household cleaners. The company offers a wide range of products for women, men, babies and pets through a network of committed independent consultants who host in-home parties. Celadon Road was selected by Woman's Day in 2011 as one of the best new direct sales organizations, and recognized by the DSA as a Rising Star in 2014 and for its personal care products in 2013 -- meeting the organization's stringent Code of Ethics for how it conducts business with its salespeople as well as consumers. Celadon Road is an original signer of the Campaign for Safe Cosmetics and is member of The Organic Trade Association (OTA), which promotes and protects organic trade to benefit the environment, farmers, the public, and the economy. More information on Celadon Road can be found at:

Contact Information

  • Press contact:

    Diane Pardes
    Pardes Communications, LLC
    Email Contact