SOURCE: Canadian Wildlife Federation

Canadian Wildlife Federation

April 17, 2014 15:00 ET

Celebrate Earth Day With the Canadian Wildlife Federation #walkforwildlife

OTTAWA, ON--(Marketwired - April 17, 2014) - This Earth Day, take a walk on the wild side with the Canadian Wildlife Federation Walk for Wildlife. The national campaign runs until International Day of Biodiversity, May 22 and gives people across the country an opportunity to show their support for conservation while making time to connect with nature themselves. This year's goal is to raise awareness and funds for species at risk, like the burrowing owl.

As part of Earth Day Celebrations, there are lots of ways to get involved in CWF's Walk for Wildlife.

  • Register for free on-line at WalkforWildlife.ca. First 500 registrants will receive a free one-year subscription to Chatelaine, courtesy of JustGreen
  • Become part of the Fundraising Loyalty Program for great rewards including the chance to win a trip to for two Calgary for a special endangered species conservation experience with the Calgary zoo
  • Join in one of the many community organized walks taking place across the country or post individual or group walk on the interactive on-line map
  • Take a selfie in nature. Upload pictures to Instagram or Twitter and tag with #selfie and #giveahoot so CWF can find the wonderful nature photos. Don't forget to tag @CWF_FCF too
  • Get a workplace or team involved in the Team Challenge for a chance to win fabulous prizes
  • Involve schools in the Walk for Wildlife by signing up for the School Fundraising Program and accessing fun activities and lesson plans
  • Purchase a limited edition "Give a Hoot" burrowing owl t-shirt on CWF's on-line store. Proceeds from the sale will support CWF's endangered species program

Through Canadian Wildlife Federation's Endangered Species Program, CWF has been working to conserve species at risk like burrowing owls and their habitats for future generations through research and recovery support, advocacy and awareness. The mascot of this year's Walk for Wildlife, the burrowing owl is small, standing about nine inches tall and weighing approximately 150 g -- about the size of a Robin. Once a common sight in portions of Manitoba, Saskatchewan, Alberta, and British Columbia, burrowing owls are now much more rare. The Canadian population of this little bird of prey has declined over 95 per cent since 1987, and now occupies a mere 36 per cent of its original distribution in Canada. This alarming rate of decline has motivated scientists to list the species as endangered under the Species at Risk Act.

"We want Canadians to show they #giveahoot about conserving wildlife," says CWF (@CWF_FCF) CEO and Executive Vice-President Wade Luzny. "Our country is blessed with amazing wildlife. Regrettably, too many of these species are at risk because of human and environmental pressures. By joining in CWF's Walk for Wildlife, you will be supporting our work to help species at risk, like the burrowing owl, and exploring the natural world right in your own backyard. What a great way to celebrate Earth Day."

About Walk for Wildlife
Walk for Wildlife is a national campaign that encourages all Canadians to get outside and experience the wildlife and natural spaces in their backyards. From the beginning of National Wildlife Week on April 6 until the International Day for Biological Diversity on May 22, help CWF raise awareness and funds for species at-risk, like the burrowing owl. These species have found themselves on the endangered species list and under the protection of the Species at Risk Act (SARA) and need our help. For more information, visit WalkforWildlife.ca.

About the Canadian Wildlife Federation
The Canadian Wildlife Federation is a national not-for-profit charitable organization dedicated to ensuring an appreciation of our natural world and a lasting legacy of healthy wildlife and habitat. By spreading knowledge of human impacts on the environment, developing and delivering educational programs, sponsoring research, promoting the sustainable use of natural resources, recommending policy changes and co-operating with like-minded partners, CWF encourages a future in which Canadians can live in harmony with nature. For more information, visit CanadianWildlifeFederation.ca.

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