MADD Canada

MADD Canada

May 20, 2010 13:01 ET

Celebrate long weekend safely – don't drive, boat or ride impaired

MADD Canada wants everyone to stay safe on the roads, waterways and trails this holiday long weekend; don’t drive impaired or ride with anyone who has been drinking or taking drugs.

Attention: City Editor, News Editor OAKVILLE/ONTARIO/NEWS RELEASE--(Marketwire - May 20, 2010) - MADD Canada and Allstate Insurance Company of Canada are urging Canadians to set the tone for a safe summer season by keeping this Victoria Day weekend free from impaired driving crashes, deaths and injuries.

"We ask all Canadians to stay safe this holiday long weekend, and to set an example for the summer months to follow," said Margaret Miller, MADD Canada National President. "Whether you're driving a car, boat, ATV or motorcycle, alcohol will impair your driving skills and judgment. If you're impaired, do not get behind the controls of a motor vehicle."

The Victoria Day weekend is the traditional start to the cottage, boating, camping and vacation seasons. Unfortunately, long weekends and the summer months also have higher rates of impaired driving crashes. MADD Canada reminds everyone that impaired driving crashes can be prevented - arrange a designated driver, call a cab or plan to stay over.

"Spreading the message of safety in our communities across Canada is a priority at Allstate," said Chris Kiah, President and CEO of Allstate Canada. "That is why we are pleased to support the programs of MADD Canada and help deliver the message that it is never acceptable to operate a vehicle while impaired. Together, we can ensure we all have a fun, relaxing and safe long weekend."

This Victoria Day weekend marks the start of a new public service announcement (PSA) campaign which will be run by MADD Canada between now and the end of 2011. The television campaign, called "Stayin' on the Road", is a departure from MADD Canada's recent PSAs. Taking a humorous approach, the ads feature self-professed experts who offer ill-advised ways to avoid detection for impaired driving. The PSAs end with the message to help take impaired drivers off the road by calling 911 to report them to police.

"The tone of these new PSAs will be a surprise to some who may initially perceive it as making light of the issue," said Mrs. Miller, "but nothing could be further from the truth. Using humour, we address the myths that exist out there about avoiding detection for impaired driving, and show just how ridiculous they really are."

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada produces and distributes home and auto insurance products across Canada. "The Good Hands Network®" enables consumers to contact Allstate through one of 93 community Agencies, directly online at www.allstate.ca and through the Customer Contact Centre at 1-800-allstate.
/For further information: Visit www.madd.ca or call:
Margaret Miller, MADD Canada National President at 902-758-5328.
Media Relations, Allstate Insurance Company of Canada, at 905-475-4536.
/ IN: JUSTICE, SOCIAL, TRAVEL

Contact Information

  • Margaret Miller, National President, MADD Canada
    Primary Phone: 902-758-5328