SOURCE: The Vitamin Shoppe

April 17, 2008 11:08 ET

Celebrate "Planet Healthy" at the Vitamin Shoppe

Stores Offer Health and Wellness on Earth Day

NORTH BERGEN, NJ--(Marketwire - April 17, 2008) - Earth Day is quickly approaching on April 22, and The Vitamin Shoppe will be celebrating "Planet Healthy" at all 350 store locations and online at

"Earth Day is a perfect time to launch our new recyclable shopping bags," said Tony Truesdale, President of The Vitamin Shoppe. "Our customers are looking for easy ways to help our planet, and our eco-friendly bags are made of 80% recycled material and also recyclable themselves."

Vitamin Shoppe stores and the website will be offering a free recyclable shopping bag with any $50 purchase on Earth Day. Additional bags can also be purchased for $.99 each.

To further encourage consumers to support "Planet Healthy," a copy of the book "Living Green" by Author Greg Horn will be given free to customers with every purchase at the stores on Earth Day. "'Living Green' is a wonderful book packed with great ideas for making easy changes to live a more sustainable lifestyle," said Truesdale.

Stores are also helping to save the rainforest through a promotion with Save Your Skin products. Green wrist bands can be purchased for $5 throughout April in all stores outside of New York City. Each wrist band sold saves one acre of rainforest for one year with 100% of the profit donated directly to the rainforest conservation concession.

"The Vitamin Shoppe has always offered a number of organic supplements and natural alternatives for those interested in their own health and wellness regime," said Truesdale. "Earth Day is a great day to remind us all to reinvest in our planet and in ourselves."

About Vitamin Shoppe Industries Inc.

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, and other health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 350 company-owned retail stores, national mail order catalogs, and two Web sites, and

Contact Information

  • Contacts:
    Susan McLaughlin
    Vitamin Shoppe
    Email Contact