MADD Canada

MADD Canada

December 20, 2012 10:30 ET

Celebrate the Season Responsibly-Drive Sober

MADD Canada and Allstate Canada encourage Canadians to make the commitment to sober driving this holiday season.

OAKVILLE, ONTARIO--(Marketwire - Dec. 20, 2012) - Lights always seem to shine their brightest over the holiday season. Colourful lights decorate Christmas trees and homes. Flickering candles light holiday dinner tables. And, sadly, the flashing lights of police and emergency response vehicles signal impaired drivers and impairment-related crashes.

Impaired driving continues to be a deadly problem in Canada. Every year, between 1,250 and 1,500 people are killed in impaired driving crashes that are completely preventable.

This holiday season, MADD Canada and Allstate Insurance Company of Canada are asking Canadians to put sober driving at the top of their wish lists.

"If everyone does their part, we can give one another the gift of a crash-free holiday season," said MADD Canada National President Denise Dubyk. "Let's all work together to make sure no family has their Christmas shattered by the death or injury of a loved one as a result of impaired driving."

The risk for impaired driving is high at this time of year, as social calendars are filled with holiday parties and celebrations. By taking a few moments to plan ahead, everyone can avoid the risk of impaired driving. Arrange a designated driver, plan to take public transit or a cab, or plan to spend the night.

"Allstate Canada and our agents join MADD Canada in asking everyone to make a commitment to sober driving this holiday season," said John O'Donnell, President and CEO of Allstate Insurance Company of Canada. "We want everyone to enjoy a safe holiday season, without having to endure the tragedy that can result when someone takes the wheel while impaired."

25 Years of Partnership

This year, MADD Canada and Allstate Insurance Company of Canada celebrate 25 years of partnership in the effort to stop impaired driving. Allstate Canada has been the lead sponsor on all MADD Canada programs at various times over those years, and has also been a supporting partner in the publication of numerous statistical, research and liability reports. Currently, Allstate Canada is the National Sponsor of the 2012-2013 School Assembly Program, Title Sponsor of Project Red Ribbon and Official Sponsor of Campaign 911.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of Canada's leading producers and distributors of home and auto insurance products. "The Good Hands Network®" enables consumers to contact Allstate Canada through one of 83 community-based Agencies, directly online at www.allstate.ca and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as MADD Canada, Crime Stoppers, United Way and Junior Achievement. In 2010, Allstate Canada, in partnership with the National Hockey League Players' Association (NHLPA), created the Allstate All-Canadians program, a mentorship program designed to guide the next generation of Canada's hockey youth. Allstate Insurance Company of Canada was named as a Best Employer in Canada, by Aon Hewitt for 2013. To learn more about Allstate Canada, visit www.goodhandsadvice.ca or www.allstate.ca.

Contact Information

  • MADD Canada
    Denise Dubyk
    National President
    403-970-8733
    www.madd.ca

    Allstate Insurance Company of Canada
    Media Relations
    905-475-4536
    www.allstate.ca