SOURCE: The Plan Sponsor Council of America

The Plan Sponsor Council of America

September 07, 2012 18:12 ET

Celebrate Your 401(k)/403(b) Plan Every Day

CHICAGO, IL--(Marketwire - Sep 7, 2012) - The Plan Sponsor Council of America (PSCA) wants employers to promote the benefits of saving for retirement every day, year round. PSCA released today the 2012-2013 Day Communication Campaign for its members to use to celebrate their employer-sponsored retirement plan.

"We want plan sponsors to promote that every day can be 401(k)/403(b) Day for participants," said Robert Benish, PSCA's Executive Director. "Plan sponsors are so busy and overwhelmed that they don't have the time to focus on only one day in September. We want employers to use this communications campaign when it works best for them -- and when it is right for their employees."

"Dream Like a Kid"

The 2012 401(k)/403(b) Day campaign "Dream Like a Kid" uses nostalgic kid-themed graphics to grab employees' attention. The key messages provide information and education regarding saving for retirement in actionable terms using "retro" images. These images are cleverly tied into three headlines: Up, Up, & Away, Pedal to the Medal and Do the Math

Each theme includes:

  • An 11"x17" poster with the key messages tied to each theme.
  • A matching flyer.
  • A 6"x 9" mailable postcard -- with the ability to input your logo and contact information.

The entire campaign can be used at one time, or spread throughout the year, and into next. The communications can be customized with your company's logo, a call to action, and your plan's contact information.

"So when is 401(k)/403(b) Day?"

Originally, the concept of celebrating 401(k) Day was to designate the Friday after Labor Day as the official day to recognize your retirement plan. The thought of choosing that particular day was that week, you begin the week on Monday with Labor Day -- and end the week celebrating your retirement on 401(k)/403(b) Day. PSCA plan sponsors advised us that right after Labor Day, the first week of September might be a difficult time to add anything to their already busy To Do lists. Plan sponsors and participants are sure to agree, with summer vacations ending, school beginning, and the 4th Quarter looming, focusing on 401(k) Day is a "nice to do, not a NEED to do."

In recognition of this feedback, in 2012 we began deemphasizing celebrating 401(k) Day on any specific day and encouraged people to celebrate at their convenience -- whether that is 4th Quarter or kicking off the year, it does matter. We believe that you need to Make Every Day 401(k) Day -- and we resurrected that graphic from one of our earlier campaigns to support that effort.

Celebrate, Celebrate, Celebrate

"The 401(k) has proven itself to be one of the most important, yet at times unappreciated, benefits for millions of Americans. The bottom line is that without our 401(k)/403(b) plans, most of us will be unable to retire comfortably and enjoy the quality of life we so richly deserve," added Robert Benish. PSCA's 401(k)/403(b) Plan provides employers communication resources to help your employees celebrate their future by taking advantage of this incredible employee benefit to save for retirement.

All of the materials are available on PSCA's 401(k)/403(b) Day web site at psca.org. Plan sponsors can download and customize the materials and use them immediately or pick a time later in the year to promote their retirement plan.

PSCA's ongoing commitment to retirement education is made possible through the generous financial support of ADP Retirement Services, The Hartford, Lincoln Financial Group, and The Principal Financial Group. In addition to these firms, PSCA wishes to thank Prudential Retirement for the creation and design of this year's campaign.

About the Plan Sponsor Council of America
The Plan Sponsor Council of America (PSCA), a national, non-profit association of 1,200 companies and their six million employees, advocates increased retirement security through profit sharing, 401(k), and related defined contribution programs to federal policymakers. PSCA makes practical assistance available to its members with profit sharing and 401(k) plan design, administration, investment, compliance, and communication materials. PSCA, established in 1947, is based on the principle that "defined contribution partnership in the workplace fits today's reality." PSCA's services are tailored to meet the needs of both large and small companies with members ranging in size from Fortune 100 firms to small, entrepreneurial businesses.

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