SOURCE: Bacardi Canada Inc.

Bacardi Canada Inc.

August 11, 2014 11:00 ET

Celebrate Your Own Untameable Spirit at the BACARDI FESTIVAL LIBRE in Montreal

MONTREAL, QC--(Marketwired - August 11, 2014) - Legendary rum brand BACARDÍ recently launched its "BACARDÍ Untameable Since 1862" campaign in Canada, to celebrate its Cuban origins and the "Irrepressible Spirit" associated with the family and the brand.

To celebrate this new launch and encourage Canadians to also embrace their own "Irrepressible Spirit" by living life boldly and to the fullest, BACARDÍ has organised a FESTIVAL LIBRE that will showcase Cuban culture. On Thursday, August 14, 2014, New City Gas, located in the iconic heritage building in Griffintown, will transform its terrace into a Cuban street-style party. From 5pm to 11pm, the popular local venue -- the place to be for happy hour -- will feature special BACARDÍ rum cocktails, authentic Cuban cuisine, live music and dancers. The building's stone walls will be alighted with BACARDÍ and Cuban imagery and a cigar roller will be on-site, rolling authentic Cuban flavour.

No Montrealer should miss this celebration when Cuba will come alive to all the senses.

New City Gas
950 Ottawa Street, Montréal (Québec)
August 14, 2014
5pm - 11pm

#TRUEPASSION @BacardiCanada

About Bacardi Canada Inc.

Bacardi Canada Inc. is the Canadian import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the Canada including BACARDÍ® rum, the world's most awarded and best-selling premium rum; GREY GOOSE® Vodka; DEWAR'S® Blended Scotch Whisky; BOMBAY SAPPHIRE® gin; CAZADORES® 100 percent blue agave tequila; and MARTINI® vermouth.


The World's Most Awarded Rum In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste -- BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world's most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquirí, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ Presidente. BACARDÍ rum is the world's most awarded spirit, with more than 550 awards for quality, taste and innovation. Today, BACARDÍ rum is made in Puerto Rico and Mexico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862.

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