SOURCE: Japan National Tourism Organization

January 19, 2016 12:05 ET

Celebrating 1 Million US Visitors to Japan, JNTO Runs Special Campaigns in the US Market

The US-Japan Relationship Enters a New Era With More People Traveling Between the Two Countries

NEW YORK, NY--(Marketwired - January 19, 2016) - The latest statistics shows yet another new number of international arrivals to Japan in 2015, highlighting 1.03 million total visitors from the United States. This is the first time that the number reached 1 million annual visitors. The US became the first market outside of the Asian market that marked 1 million annual visitors to Japan.

To mark the historic achievement of bringing 1 million visitors from the US, the Japan National Tourism Organization (JNTO) is running a special campaign in the US market with collaboration with two Japanese carriers, Japan Airlines (JAL) and All Nippon Airways (ANA). The first phase of the campaign offers special rates for flight to Japan from February 1 to 15 on JAL's US website (Scheduled to be opened on January 25). The second phase takes place in March, offering five prizes of a pair of roundtrip tickets to Japan by ANA.

Japan's popularity has been visibly increasing in the US market in the recent years, which has been reflected in media coverage in major magazines such as Travel+Leisure and National Geographic Traveler choosing Japanese destinations in their annual awards and recommendation lists. There has been an additional momentum from the favorable currency exchange rate between US dollars and Japanese yen and the decrease in fuel surcharge on Japan flights. Together, the surging recognition of Japan as a destination is a clear sign of more Americans choosing Japan for their destination.

Furthermore, Japanese government officials created more plans for tourism promotion: The Prime Minister Shinzo Abe made an eloquent speech on the varieties of cultural attractions of Japan as he attended the tourism promotional seminar hosted by JNTO New York office in September 2015. The combination of Japanese government and the private sector is believed to be a major contribution to the tourism growth as well.

With the 2020 Tokyo Olympics and Paralympics as our tourism promotion benchmark, JNTO is aiming to coordinate collaborative tourism promotion in the US market in tandem with both public and private sectors such as a consumer event Japan Week at New York's Grand Central Terminal in March 10 - 12.

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