SOURCE: Access Integrated Technologies

February 20, 2007 09:00 ET

Celebration Cinema Signs Comprehensive Digital Deployment and Pre-Show Programming Deal With AccessIT

Industry's First Full Service Deployment Paves the Way for New Revenues Streams for Theater Operators

MORRISTOWN, NJ -- (MARKET WIRE) -- February 20, 2007 --Access Integrated Technologies, Inc. ("AccessIT") (NASDAQ: AIXD) and Celebration! Cinema signed the industry's first comprehensive solution for conversion to digital cinema and pre-show programming for its 128 megaplex screens. AccessIT's pre-show programming module is an innovation the company is rolling out in Spring 2007 and will enable Celebration and future AccessIT customers to play out both features and pre-show programming over the Christie 2K DLP Cinema® projectors.

Celebration is the eighth chain and the second customer of AccessIT's Unique Screen Media Division to contract with AccessIT for deployment.

J.D. Loeks, Chief Operating Officer of Celebration! Cinema, said: "This transition is vital to our continuing growth and will deliver better quality cinema to our audiences, with enhanced picture quality and alternative programming that will enable us to increase our attendance during non-peak times. The integrated software solution AccessIT provides for pre-show and features is unprecedented, and we're excited about our commitment to the digital future."

Chuck Goldwater, President of AccessIT's Media Services Group, commented: "Celebration's vision and its history of leadership and innovation are the ideal qualities for an exhibitor who is ready to make the transition to digital cinema. AccessIT is proud to welcome them as a partner and we are excited about working with them to help showcase the strategic, revenue generating benefits that digital cinema brings to theater operators."

AccessIT Digital Cinema is the industry-leading deployment program for digital cinema that provides the funding, operations and administration for the company's studio-supported 4,000-screen digital cinema rollout plan supported by major studios and independent distributors, among others -- and exhibitors who receive turnkey, Digital Cinema systems in conformance with DCI specifications, including AccessIT's unique Library Management Server® and Theatre Command Center® software, Christie 2K DLP Cinema® projectors and Doremi's DCP2000 JPEG server. To date, Christie/AIX has contracted to install more than 3,200 systems in thirty-nine states and has completed the rollout of more than 2,000 screens with exhibitors including Cinema West, Cinetopia, Emagine, UltraStar, Galaxy, Rave and Carmike Cinemas and AccessIT's own Pavilion Digital Showcase Cinema.

Access Integrated Technologies, Inc. (AccessIT) is the industry leader in providing fully integrated software and services to enable the motion picture entertainment industry and all of its constituents to transition from film to digital cinema. Its studio-backed 4,000 screen ongoing deployment of digital systems is the first and the largest of its kind in the world. The company's Theatrical Distribution System software and electronic satellite delivery services provide studios and content owners with a seamless entry into the digital era while its vendor neutral Library Management Server, Theatre Command Center and Exhibitor Management System provide exhibitors with all the tools needed to transition to digital cinema. Access Integrated Technologies® and AccessIT™ are trademarks of Access Integrated Technologies, Inc. For more information on AccessIT, visit AIXD-G

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. Christie solutions are used in over 75,000 locations worldwide, including more than 10,000 projectors and displays networked with ChristieNET™ networking devices. For more information on Christie's cinema solutions and to find a theatre with Christie Digital Cinema projectors, visit

About Celebration! Cinema: John Loeks owns and operates theatres in Grand Rapids (including Celebration! Cinema North, Celebration! Cinema South and Studio 28), Muskegon, Lansing, Mt. Pleasant, Benton Harbor/St Joseph and Kalamazoo. Celebration! Cinema is a state-of-the-art shared entertainment experience with first rate amenities in every location. For more information contact Steve VanWagoner at 616.447.4253 or visit us on the INTERNET at

DLP Cinema® is a registered trademark of Texas Instruments Inc.

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