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July 06, 2010 13:00 ET

Celebration of Light Countries and SHOREfest Lineup Announced

2010 Event Poised to Light Up the Sky

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 6, 2010) - The skies over Vancouver will shine once again for the 20th annual Celebration of Light. This years Celebration will kick off Wednesday, July 21st with the Keg Steakhouse & Bar hosting USA night with its tribute to the Big Band Era show In the Mood.  Saturday, July 24th fans will be treated to London Drugs Spain Night recreating the fight between Heaven and Hell with its theme. HSBC Bank Canada will showcase Mexico Night as they take centre stage on Wednesday, July 28th with their Journey through Rhythm and emotions, blending musical stylings to accompany them on the journey. Finally, Concord Pacific will sponsor a Tribute to last year's winner, China, and their dynamic interpretation of a historical Chinese tale The Butterfly Lovers Legend on Saturday, July 31st.

The SHOREfest Concert Series returns to English Bay treating fans to an eclectic blend of musical genres throughout the four nights of Fireworks. This hugely popular addition to the event will be free to watch and will be simulcast live on SHORE 104.3 FM. Talented Canadian artists will be entertaining the crowds each night of the fireworks from 6 to 9PM from The SHORE 104.3 FM Bathhouse Stage in English Bay and The Rogue Sunset Beach Stage in Sunset Park on July 24th and 31st.

"This year's Celebration of Light and SHOREfest concert series is going to be a big, family-friendly party that will be an amazing display of light and music," said Vancouver Mayor Gregor Robertson. "I encourage everyone to walk, take transit or ride their bikes to English Bay and be a part of the festivities. The Celebration of Light is one of the most popular summer events in Vancouver and it's sure to be a great show."

New for 2010

Bike Safely to the Fireworks! Complimentary Bike Valet will be provided for the public in 2 convenient locations. Bring your bike and park it securely in our bike valet! Please visit www.celebration-of-light.com for up to date maps. If biking to the event is not an option we encourage fans to Go Green and take Transit!

BBQ on the Bathhouse – Listen to SHOREfest bands; view the spectacular fireworks in style while enjoying a cool drink and BBQ from the comfort of your seat on the roof of the Bathhouse. Seated alongside the judges, sponsors and other VIP's these are the best seats on the Beach. Tickets are available at www.celebration-of-light.com.

BC Hydro Power Smart reward zone – Are you a Team Power Smart member? If so, enter for your chance to win reserved space in the Power Smart Zone, a family friendly space. Watch for your July newsletter for contest details or visit www.bchydro.com/powersmart.

The 20th year Celebration of Light is presented by the SHORE 104.3 FM. Evening sponsors include, The Keg Steakhouse & Bar, HSBC Bank Canada, Concord Pacific Developments and London Drugs. Corporate Sponsors include City of Vancouver, Tourism Vancouver, Vancouver Airport Authority, and BC Hydro. Media partners are The Vancouver Sun, Global TV and the SHORE 104.3 FM.

The 2010 Celebration of Light competition will begin promptly each night at 10:00pm over English Bay, rain or shine. Music simulcast can be heard on the SHORE 104.3 FM.

July 21 The Keg Steakhouse & Bar, USA Night
July 24 London Drugs, Spain Night
July 28 HSBC, Mexico Night
July 31 - Concord Pacific Tribute to China Night

SHOREfest confirmed artist line up
Wednesday July 21

The SHORE 104.3 FM Bathhouse Stage
6:00 - Ladies of the Canyon
7:00 - Jet's Overhead (Acoustic)
8:00 - Lee Harvey Osmond (Tom Wilson of Junkhouse)

Saturday July 24

The Rogue Sunset Beach Stage
1:00 - 3:30 – Shore 104.3 Song Search Top 10
3:30 - 4:30 - TBC
4:30 - 5:30 - TBC

The SHORE 104.3 FM Bathhouse Stage
6:00 - Wil
7:00 - Kuba Oms
8:00 - Spirit of the West

Wednesday July 28

The SHORE 104.3 FM Bathhouse Stage
6:00 - Kendel Carson
7:00 - Jon and Roy
8:00 - Dan Mangan

Saturday July 31

The Rogue Sunset Beach Stage
1:00 - 3:30 - Shore 104.3 Song Search Top 10
3:30 - 4:30 - TBC
4:30 - 5:30 – Barney Bentall, Tom Taylor, Shari Ulrich

The SHORE 104.3 FM Bathhouse Stage
6:00 - Yukon Blonde
7:00 - Patrick Brealey
8:00 - TBC

About the Celebration of Light

The Celebration of Light is the largest annual offshore fireworks competition in the world and will attract up to 400,000 spectators along English Bay each evening. Owned and produced by the volunteer not for profit Vancouver Fireworks Festival Society, 2010 represents the 20th consecutive year of the event, which contributes in excess of $37 million in incremental tourism and hospitality spending each year. The pyrotechnic competition is produced by Frank Furtado, with the Celebration of Light produced by Vancouver based brand.LIVE.

For more information, photos and/or interviews please contact:

Randy Clegg, Communications Director, brand.LIVE rclegg@brandlivegroup.com

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