SOURCE: Line Jumper Talent Group

October 06, 2006 18:33 ET

Celebrities Caught in BED! -- Planned Hollywood Hot Spot Already Has Stars Positioning Themselves to Be Big in BED!

Star Gazers and A-List Celebrities, Including Jamie Foxx, Gwen Stefani, Mariah Carey, Johnny Knoxville, Lindsay Lohan, Will Smith, and Many More Who Continue to Patronize the Popular B.E.D. Venues Are Creating Quite the Speculation of Just Who Is Partnering in BED?

HOLLYWOOD, CA -- (MARKET WIRE) -- October 6, 2006 -- So, which star is big in BED? The opening of the hugely popular BED franchise, now being planned for a Hollywood location, has aroused quite a number of savvy diners and celebrities alike, not to mention a lot of local buzz on who may be the celebrity investor in the planned Hollywood franchise.

"A gentleman never discusses his partners in BED," said Project BED Los Angeles' point man, Peter Blackwell.

As one of the most original restaurant concepts in the world, providing custom designed beds for the patrons to dine on, its name is immediately recognizable among A-list celebrities, who frequent the New York, Miami and Atlanta locations.

"At this point, with so many stars in and out of the entertainment arena looking to invest, and with the booming regentrification of Hollywood, led by Magic Johnson's redevelopment of Hollywood-Las Palmas corridor, the same general area offered to us, I keep my prospects in BED open," said Blackwell.

Blackwell will oversee the entire development of the new location, from investiture to opening night. Citing current private/public initiatives for redevelopment in the Hollywood commercial hub, the four million a celebrity partner drops as an investment figure is part of the determining factor, based on our corporate business plan.

"However, finding a good partner in BED also means, well, as in our other three locations, they recognize and can deal with the fun and figures in bed," he added.

Searching for the perfect partner in BED doesn't seem to faze this experienced chief of hospitality operations too much. His confidence in BED/LA is matched by his high-end roll call of industry assignments, including operations at the five-star properties of the Delano/Miami and The Beverly Hilton, which provide Blackwell the expertise to view the opportunities this thematic venue entails and a means of keeping an open mind in the land of big egos.

Based on specifics, I keep a basic philosophy, and a account just to read interest in BED/LA and see which candidates match my own.

You can see Blackwell's spirits rise when asked if he has any qualms about this project finally coming to Los Angeles. Said Blackwell, "One only needs to look at the figures in BED. Not just the celebrity aspect, but simply the math. The three-tiered BED Los Angeles will house a total 35 beds, ten of which will be rooftop. Stars in bed, need I say more?," asked Blackwell.

Not only does Los Angeles have a pool of A-listers, but B, C, and D-listers, all likely to come out and play as well. Matching stars and wanna-be celebrities to a venue that caters to bed hopping, and in an industry where success is rated by its client base, Hollywood may just be BED's most lucrative location yet.

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