SOURCE: Jada Toys, Inc.

November 12, 2007 18:24 ET

Celebrities, Customizers and Designers to Turn Chevy Camaro Toy Cars Into Unique Art Pieces at "Kulture Klash" in Los Angeles on November 17-18

CITY OF INDUSTRY, CA--(Marketwire - November 12, 2007) - Jada Toys, Inc. will bring together celebrities, fashionistas, car customizers and designers to participate in Kulture Klash -- an art show where the car world meets the art world -- to be held November 17-18 in downtown Los Angeles. The event, which is sponsored by Chevrolet, Wahoo's Fish Tacos and Archie Ice Cream will challenge 50 artists to create one-of-a-kind pieces using 1:10 scale Chevy Camaro radio control cars. The art will be showcased and auctioned off to raise money for various charities.

The designers will include, among others: A. Jay Popoff from the band LIT; skateboarding legends Tony Alva, Jason Ellis and Richard Villa; the band Sugarcult; Corey Miller of TLC's famed television series "LA Ink;" car customizers George Barris and Skratch; Linkin Park's Chester Bennington; members of the Ezekiel Clothing design team; members of the GM Design Center and Jada Toys design team.

"We will have some of the nation's hottest designers and artists under one roof showing their talent on a canvas like no other -- Chevy Camaro Concept 1:10 Scale Radio Control Cars by Jada Toys," said May Li, President of Jada Toys, Inc. "The pieces to be revealed will capture the imagination, spark intrigue, raise eyebrows and induce contemplation from everyone like all of our products do."

Chevrolet Camaro

Born as a concept in 2006, Chevrolet recently announced that the Camaro will go into production in late 2008. The new Camaro will be almost identical to the concept, a thoroughly modern interpretation of the 1969 model, considered by many to be the best design of the car's first generation. The front-engine, rear-wheel-drive sport coupe will feature an independent rear suspension, and will be offered in a variety of models with the choice of manual and automatic transmissions and V-6 and V-8 engines.

The Camaro has touched many lives -- and graced many garages -- with nearly 4.8 million produced between 1967 and 2002. More than 1,000 Camaro clubs exist globally, and thousands of Camaro web sites pay homage to the sports coupe. A recent report on America Online's Top Searches of 2005 placed Camaro in the Top 10 car searches for the year.

For more information about Kulture Klash, please visit www.jadatoys.com/kultureklash.

About Jada Toys

Jada Toys, Inc. (www.jadatoys.com), headquartered in City of Industry, Calif., is a leading manufacturer of authentically licensed and highly stylized die-cast collectible and radio control vehicles, electronic toys, toy figures and playsets. A hit with children and adult collectors, the Jada Toys product line is comprised of such popular brands as BigTime Muscle®, V-Dub$™, Donk, Box & Bubble™, D-Rod$®, High Profile®, FOR $ALE®, Option D®, and DUB® City® and the super-popular ChubCity®. Jada pioneered the heavily customized, lowered stance and large rimmed look now dominating the die-cast arena. The company's distinctive manufacturing techniques and Jada Style® is prized among collectors young and young at heart. The company has recently expanded its tactics by branching into other spectrums of the toy category -- capturing imagination and intrigue as it continues to blaze a wondrous path toward its objective to create innovative products for all ages.

About Chevrolet

Chevrolet is America's No. 1-selling automotive brand. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $78,175. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles. For more information on Chevy cars and trucks, please visit www.chevrolet.com.

Contact Information

  • Media Contacts:
    Michael Jimenez
    Jada Toys, Inc.
    (626) 810-8382 x 151
    Email Contact