SOURCE: ur mobile

ur mobile

February 15, 2011 18:15 ET

Celebrities and Pro Athletes Go "All In" as PROS FOR AFRICA and ur mobile Bring the Cause to Mobile Phones

Mobile-Optimized Web Site Empowers Donations and Helps Non-Profit Further Their Cause at Celebrity Poker Event in Las Vegas February 18 and 19

OKLAHOMA CITY, OK--(Marketwire - February 15, 2011) - ur mobile, an innovative software company focused on mobile web site solutions, announced that non-profit relief organization PROS FOR AFRICA (PFA) used its technology to build a mobile-optimized web site that features rich content and functionality for soliciting and accepting donations from mobile Internet users. PFA will be using the mobile donation functionality to raise money at an upcoming star-studded celebrity weekend and poker tournament to be held February 18-19 in Las Vegas.

NFL pros, Hollywood celebrities and stars from the music industry join forces at Raise Your Hand for Africa, a Texas Hold'em tournament benefiting PROS FOR AFRICA and the Starkey Hearing Foundation. The tournament takes place Saturday, February 19th at The Golden Nugget in Las Vegas, but the fun starts on Friday February 18th. Raise Your Hand for Africa is presented by poker legend Phil Hellmuth Jr. and WorldPoker Entertainment.

PROS FOR AFRICA, based in Oklahoma City, OK was founded in 2009 by a group of business people and professional athletes, including NFL stars Roy Williams, Adrian Peterson, Tommie Harris and Mark Clayton. PFA's mandate is to focus on African women and children in need and suffering from the impact of poverty, war and natural disaster. PFA provides essentials such as food, water, clothing and medicine, but most of all love and hope. Many of the athletes involved with PFA make annual trips to the region to lend a helping hand.

PFA wanted to extend its reach into the growing population of users accessing the Internet from mobile devices. They used ur mobile's proprietary mobile web site building platform, MobBuilder, to build a mobile-optimized version of its web site along with a mobile donation form that allow them to accept donations through their mobile site.

"ur mobile is always honored when organizations use our technology to help those in need around the world," stated Melissa Vincent, Vice President of Business Development for ur mobile. "A web site that is mobile-optimized and supported by m-commerce functionality increases exposure for non-profit organizations, enabling them to get the message out and raise the funds they need to continue the generous work they are doing."

"ur mobile built an attractive mobile-optimized web site that enables us to articulate our vision and reach deeper into the growing mobile Internet population," stated Jay Mitchel, co-founder of PROS FOR AFRICA. "We were very impressed with the striking aesthetics and intuitive user interface of the final product. We are hopeful more people will find out about our charitable works and help us in any way they can. ur mobile ensures that can be done efficiently and on-the-go from wherever there is mobile Internet access."

MobBuilder enables any non-profit to build a feature-rich mobile-optimized web site on their own without the need for HTML or programming knowledge. The software has drag-and-drop editing capabilities, content management tools, editorial controls and an array of features for integrating functionality, video and social media. MobBuilder features a broad range of design tools and includes capabilities for building a feature to solicit and accept donations.

MobBuilder is the perfect self-service tool for non-profits with little or no technical experience. MobBuilder also empowers creative agencies by putting tools in their hands to help them reduce development time while maintaining billable hours.

ur mobile has developed a strong reputation working with non-profit and charitable organizations. In addition to PROS FOR AFRICA, clients include the Soles4Souls, Toby Keith Foundation, HOPE International, Mercy Ministries and the Susan G. Komen Foundation.

Donations accepted at the event will be through the online and mobile donation forms created by ur mobile:

About ur mobile

ur mobile is an innovative software and services company focused on helping organizations of all sizes build compelling, attractive and feature-rich websites optimized for mobile device viewing. The MobBuilder platform allows any non-technical person to create, design and publish a mobile website through a simple user-friendly drag and drop interface. MobBuilder is also equipped with a content management system that enables easy and convenient site content updating. MobBuilder is available as a hosted service or customers can contract ur mobile to build and manage customized sites. ur mobile is based in Oklahoma City, OK with development operations in Pretoria, South Africa and Puebla, Mexico. For more information please visit:  


PROS FOR AFRICA ("PFA") is an international, non-profit relief organization headquartered in Oklahoma City, Oklahoma. Through invaluable partnerships with professional athletes, business professionals and other organizations, PFA provides food, water, clothing, medicine and other necessities to disadvantaged children of war, poverty and natural disaster.

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