SOURCE: Branding Expert Kimberly Jessy

Branding Expert Kimberly Jessy

March 10, 2011 15:50 ET

Celebrity Marketer and Branding Expert Kimberly Jessy Shares Tips on How to Work With Celebrities and Use the Same Techniques Celebrities Use to Stand Out From the Crowd

LOS ANGELES, CA--(Marketwire - March 10, 2011) - "Celebritypreneur" Kimberly Jessy is the creator of the Celebrity Business Model. It is a program aimed at teaching business owners, entrepreneurs, and everyday people how to be recognized and brand their business the way celebrities do. Jessy also teaches people how to attract and retain celebrity & high profile clients.

As a Hollywood reporter, Jessy has interviewed many well-known celebrities, including the cast of "Twilight," Billy Bob Thornton, and Vivica A. Fox. She prides herself on focusing on celebrities' accomplishments and what they truly want to be known for. By directly speaking to celebrities and celebrity vendors, Jessy brings you the inside scoop on how to create your own "star brand," gain recognition, and be the star of your niche.

Jessy provides these tips for standing out and working with celebrities:

"1. Do something outrageous and different. I wore pink eyelashes on the red carpet and lots of people asked to interview me because I stood out. Look at Madonna, Lady Gaga and Boy George: they all sang pop music, but because they showed their creativity and created a trend of uniqueness in what they did, everyone paid attention to them.

"2. If you want to appeal to celebrities and high-profile clients, start creating a feeling business. Ask yourself if you're creating exclusivity, more time, or more freedom? Are you making them feel special? When a client asks you if you do something, don't think in terms of 'can't'; think about how you can make it happen. Think about how you can make that client's life easier. For example, if you're a chef, you can pre-package client's meals, grocery shop for them, or leave a few simple recipes they can make when you're not around.

"3. Think about the atmosphere you are creating for your customer. Your brand should be an experience. Think Richard Branson."

Jessy's place was not always in the spotlight. As a child she was shunned, rejected, neglected, and ostracized and suffered mental and physical abuse from her family, peers, and teachers, causing her to suffer from Post Traumatic Stress Disorder and dyslexia as a child and teen.

"Forget these hard luck stories: I want to live!" Jessy says. She earned a master's degree in education, worked as a therapist and now helps others to stand out and work with celebrities. She has created a foundation, SweetGyrl Inc., to help teen girls with personal development by addressing relevant issues, such as emotions, drugs, and sexuality.

Jessy turned the lessons she learned through a difficult childhood into a thriving business that helps people shine.

On her website, you can find free reports about how to market and sell products and services to celebrities and elite clientele.

Contact Information

  • Media contact:
    Lisa Elia
    Phone: 310-479-0216
    e-mail: Email Contact