SOURCE: AirWare Labs

AirWare Labs

April 08, 2014 08:10 ET

Celebrity TV, Movie Personalities to Star in AirWare Labs Branded Video

"Mad Men" Star Vincent Kartheiser and Adam Herschman of "Accepted" Will Be Featured in AIR® Allergy Video Airing This Spring

SCOTTSDALE, AZ--(Marketwired - Apr 8, 2014) -  AirWare Labs Corp. (OTCQB: AIRW) today announced that production is underway on a branded video featuring TV and movie personalities Vincent Kartheiser and Adam Herschman. Kartheiser currently plays "Pete Campbell" on AMC's drama Mad Men, and Herschman is best known for his roles in hit comedies Accepted and Soul Men.

Scheduled to air later this spring, the online video will focus on AirWare's AIR® Allergy nasal insert. Designed with an integrated filter media from 3M, AIR® Allergy protects wearers from up to 99% of plant spores, airborne pollens and viruses.

"Vincent and Adam both bring such magnetic star power and energy to our project," said Jeffrey Rassás, CEO of AirWare Labs. "I had the pleasure of being on set during the filming, so I can say with great confidence that we are thrilled and fortunate to have these brilliant actors participate and help spread awareness of AirWare and AIR® Allergy/Defense Filtered product line, right at a time when allergies are top of mind."

"Vincent and Adam are great actors and enormously funny individuals," said Chase Herschman, Director of Marketing for AirWare Labs. "By infusing comedy into our brand message, we aim to create a video that is both enjoyable and educational for the viewer. We know there are millions of allergy sufferers out there, looking for an effective solution, and this video series will be a great tool for reaching them."

AirWare will be partnering with a well-known social video and seeding company to help distribute the video using their network of publishers and social platforms. "We intend to maximize our audience for this video series by combining our own social media, marketing and PR efforts with the muscle of an outside media distribution company that specializes in generating momentum and buzz for fun branded content like ours," said Chase Herschman. "We all know that storytelling through the medium of video is powerful, but because of social media and other online platforms, the cost for distribution is so low while the impact has the potential to be so high."

Online video is currently experiencing massive growth, thanks to advances in technology that allow users to make, share and view videos quickly and easily. Cisco expects online video traffic to account for 55 percent of consumer Internet traffic by 2016, with a predicted 1.5 billion video users. E-commerce video provider Invodo reported that 52 percent of consumers feel more confident in their online purchase decisions after watching product videos.

About AirWare Labs Corporation:

AirWare Labs Corp., publicly traded as (OTCQB: AIRW), provides patented and innovative technology solutions for consumer products that promote better health through breathing and enhanced wellbeing. AirWare Labs' products are marketed under the brand name of AIR®. AIR® products utilize an FDA approved medical grade silicone, molded as an intranasal Air Breathe dilator, to act as the delivery system. This AIR® microstructure enhances normal nasal airflow with every breath -- clinically proven to deliver up to 40% more oxygen. 

Some AIR® products are infused with essential oils with unique healing properties including antibacterial and therapeutic defense against airborne allergens, viruses and bacteria. AIR® Allergy and Travel products provide additional defense in the form of an integrated filter media from 3M to remove microscopic particles that carry viruses, allergens and bacteria. Other AIR® specialty products help provide and performance enhancements and relief from congestion, insomnia, headaches, nausea, and snoring. For more product information, please visit: http://www.airwarelabs.com or company information visit: http://airwarelabscorp.com.

Forward-Looking Statement: The statements in this press release regarding any implied or perceived benefits from the release by AirWare Labs Corp. of its AIR® products are forward-looking statements. Such statements involve risks and uncertainties, including, but not limited to, risks and effects of legal and administrative proceedings and governmental regulation, especially in a foreign country, future financial and operational results, competition, general economic conditions, and the ability to manage and continue growth.

Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual outcomes may vary materially from those indicated. Important factors that could cause actual results to differ materially from the forward-looking statements we make in this news release include the introduction of new technology, market conditions and those set forth in reports or documents we file from time to time with the SEC. We undertake no obligation to revise or update such statements to reflect current events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Contact Information

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