Hotpoint Kitchenwear by Celia Birtwell

Hotpoint Kitchenwear by Celia Birtwell

November 19, 2010 09:07 ET

Celia Birtwell and Hotpoint Launch Kitchenwear

LONDON, UNITED KINGDOM--(Marketwire - Nov. 19, 2010) -

Editors Note: There is a photo and a video associated with this release.

To ensure you're looking as stylish as possible in the kitchen, Hotpoint has teamed up with iconic textile designer Celia Birtwell to create Kitchenwear, a bespoke apron in a beautiful print.

Inspired by Celia's famous Candy Flower and Pop Check prints, the exclusive apron has been specifically designed to suit the female form featuring a flattering neckline, gathered pocket and thick ties to create a large bow that oozes femininity. This apron will make you look every part the domestic goddess in the kitchen.

'Hotpoint is proud to be working with Celia Birtwell; her iconic design status and the birth of Kitchenwear means we can extend kitchen style from our products to what people are wearing, and help everyone to feel like a domestic goddess in the kitchen,' says Iain Starkey, Brand Manager at Hotpoint.

Celia says, '"When Hotpoint approached me to create Kitchenwear, I was thrilled – I wanted to design something that would allow people to look good in the kitchen and compliment Hotpoint's stylish, intelligent designs. I've taken my iconic Candy Flower print and combined it with Pop Check to create a modern apron that will look lovely with Hotpoint's gorgeous appliances."

This limited edition collaboration is RRP £35. For more information about Hotpoint Kitchenwear by Celia Birtwell visit

Hotpoint and Indesit Company (UK)

Hotpoint is the number one white goods brand in the UK and is committed to investing in design and intelligence to provide stylish and innovative appliances. These innovations are recognised in the accolades awarded to Hotpoint including 'Most Trusted Brand' for the 10th consecutive year and Superbrand status.

Indesit Company is the UK's largest manufacturer of household appliances with a leading market share of over 30%. Its main brands in the UK are Hotpoint, Indesit, and Cannon.

The company is the only white goods manufacturer to operate its own logistical arm, and has a service arm which is widely recognised as the largest in the industry.

Innovation, quality and efficiency are the cornerstones of Indesit Company's philosophy, which has seen its continual development of award winning appliances such as the Aqualtis and Moon washing machines.

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