April 22, 2013 09:00 ET

CellC & BigTime Launched BigBucks Season 2 in South Africa

LONDON, UNITED KINGDOM--(Marketwired - April 22, 2013) - BigTime, a leading boutique firm of mobile marketing, announced today that it has launched 'BigBucks' Season 2 with CellC in South Africa.

BigTime and CellC have launched a mobile marketing campaign in South Africa utilizing various channels such as SMS, TV, Social Networks, Newspapers and Radio. The interactive and smart campaign is offered exclusively to the CellC users in South Africa, providing a unique entertaining and educating experience. At the same time the campaign will serve as an opt-in booster to various products and services of the mobile carrier as well as a sophisticated tool of segmentation and profiling of the end users.

Last year, was the first season (Season 1) for 'BigBucks' and the success as well as the audience response was such, which established the 'BigBucks' as an institution in South Africa.

Aris Nixarlidis, Chief Commercial Officer of BigTime said, "The 'BigBucks' campaign series are a result of hard work and chemistry between the teams of CellC and BigTime. What we have achieved is not only a successful campaign sequel but also a massive response and acceptance by the large CellC audience in South Africa, resulting 'BigBucks' to become a brand of itself. BigTime had a very successful year in 2012 but, in 2013 our growth is exponential and our organic growth is increasing while our product portfolio has been significantly enriched with cutting edge solutions, spanning from loyalty programs and interactive alerts, to music streaming for web and mobile."

About BigTime

BigTime is a leading mobile marketing boutique firm, providing innovative 'mobile marketing' products and services. BigTime is a global provider of innovative mobile marketing products and services. It creates entertaining and involving campaigns for mobile network operators and media groups; stimulating the dialogue between the user and the mobile carrier. BigTime campaigns attract more subscribers, generate revenue and promote loyalty to network operators. The generation of detailed usage data that BigTime produce helps operators to accurately quantify the effects of their mobile marketing campaigns and profile their customers. The result is users who get more out of their mobile phones - and operators who feel more in tune with their subscribers. Comprising top-notch industry professionals with the experience and insight required to devise mobile marketing programs that make a difference, BigTime supports mobile operators throughout the marketing lifecycle - from program design through implementation to campaign analysis.

For more information, visit / @BigTimeGroup

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