November 14, 2011 05:00 ET

Celltick Expands Operations in India to Meet Growing Demand for LiveScreen®

LONDON, UNITED KINGDOM--(Marketwire - Nov. 14, 2011) - Celltick, the market leader in Home Screen Mobile Marketing, announces the expansion of its Indian subsidiary along with the appointment of a new Managing Director to lead continued growth of the business.

Celltick's LiveScreen® mobile marketing solution is deployed and operated as a fully managed service at mobile operators, offering broad reach to their consumer base. Celltick partners with an extensive network of regional content providers and media agencies to ensure a wide variety of regionalized content services.

LiveScreen® publishes content directly to the consumer's mobile home screen when the phone is in an idle mode. The content appears silently and non-intrusively, delivering news headlines, sport updates, games, traffic and other targeted useful information as well as advertising and promotions. Consumers engage with the service through an interactive dialog on their home screen guiding them to further options for mobile content consumption.

"I am excited about the potential of Celltick in the Indian market. Celltick is a pioneer in the convergence of media and mobility and its unique patented technology enables access to hundreds of millions of mobile consumers daily in one of the largest and fastest growing mobile markets" comments Abraham Punnoose, new Managing Director of Celltick India. "Celltick has a proven track record of servicing operators in India including tier 1 operators and I look forward to developing the business further and building our network of partnerships to deliver continued benefits to our customers and their consumers," he added.

India currently has a mobile subscriber base of over 650 million which is growing rapidly. Celltick has the capability to reach more than 400 million mobile consumers through its current contracted customers on their networks. The company sees huge opportunities for business growth within established as well as new customers in the Indian market.

"Since initiating our business in India 9 years ago, we have become recognized for our LiveScreen® service and currently provide our services to 5 mobile operator customers across the country" says Ronen Daniel, CEO of Celltick. "India is a vast country with immense demographic variations including culture, language, religion, lifestyle and social status. We strive to provide our customers a service which crosses all these boundaries and engage with their consumer base. I welcome Abraham, who brings more than 15 years of experience within the mobile VAS ecosystem, to the Celltick team and to lead the continued growth of our business in India."

About Celltick

Celltick is the world leader in mobile home screen marketing. For more than 11 years the company has been following its vision of turning the mobile home screen into a key space for content and brand promotion. During that time it has won multiple industry awards, grown dramatically and deployed its LiveScreen® solution for more than 50 major operators across 3 continents. Today it already reaches 160 million users worldwide and generates more than 200 million transactions each month. Celltick's headquarters and R&D center are in Israel while the company is present in 20 countries and has subsidiaries in the United Kingdom, Russia, Brazil, Singapore and India.

LiveScreen® is the exclusive property and trademark of Celltick.

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