May 19, 2011 03:00 ET

Celltick's LiveScreen® Wins the Frost & Sullivan 2010 New Product Innovation Award for Mobile Marketing and Advertising

LiveScreen® Brings a Unique Mobile Marketing Solution for Advertisers and Mobile Operators to Generate Substantial Value for Their Consumers.

LONDON, UNITED KINGDOM--(Marketwire - May 19, 2011) - In an awards ceremony in London yesterday, Frost & Sullivan presented their prestigious New Product Innovation awards to leading companies in various technology sectors. Celltick was chosen as the winner in the highly competitive and fast growing area of Mobile Marketing and Advertising.

"A key feature of this innovative solution is that it allows mobile operators, advertisers and content providers to push mobile content to mobile phones whilst in idle mode," notes Frost & Sullivan Research Analyst Ahmad Zeffirelli. "This represents a significant improvement over competing solutions as it astutely detects mobile phones that pass to idle mode and subsequently transmits marketing content in a non-intrusive manner, while avoiding marketing data delivery during phone calls or text messaging."

Leveraging on its unique capacity to segment millions of mobile subscribers, the LiveScreen® solution has the ability to broadcast localized content and value added service information based on user location, behavior, and demographics. In addition, it has the ability to specifically determine the most appropriate time of the day to transmit pertinent mobile content.

"Central to the LiveScreen® solution is the proprietary Cell Broadcast point-to-multipoint (PTMP) technology, which enables the distribution of substantial amounts of marketing content simultaneously to an unlimited number of subscribers," states Zeffirelli. "A robust delivery mechanism allows the mass broadcast of targeted advertising campaigns across the entire network in real time with practically no bandwidth consumption."

Celltick's mobile marketing offering delivers a high grade of interactivity for mobile consumers whilst minimizing the clicks required to access relevant content. Competing solutions require subscribers to revert to long pin-codes or specific text messages with minimal real time interactions.

With LiveScreen®, consumers are only two clicks away from access to desired content or response to a advertisementing. This represents a substantial value addition for mobile operators and advertisers to further engage with consumers and broaden their business operations.

"Another noteworthy advantage of the LiveScreen® is that it is device and operating system (OS) platform agnostic," remarks Zeffirelli. "As the client service is SIM-embedded, the solution can be integrated with any type of mobile phone."

"We feel honored to have received this award in the face of stiff competition," said Ronen Daniel, Celltick's CEO. "It's fulfilling to see that as well as being an innovative solution, LiveScreen is delivering tremendous success for Mobile Operators and Advertisers in the market. Its unique interactivity on the mobile phone home screen is immediately recognized by millions of consumers Worldwide every day."

To date Celltick has established strategic relationships with a network of over 40 mobile operators worldwide such as Vodafone, Claro, Vimpelcom and China Unicom. Concurrently, Celltick has 120 million active users. Such impressive figures testify to the growing appeal of its LiveScreen® marketing network.

The New Product Innovation Award is presented to the company that has excelled in the following criteria: innovative element of the product, leverage leading edge technologies in product, value added features/benefits, increased customer ROI and customer acquisition/penetration potential.

Frost & Sullivan Best Practices Awards recognizes companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Celltick Technologies

Celltick is the world leader in mobile home screen marketing. For more than 11 years the company has been following its vision of turning the mobile home screen into a key space for content and brand promotion. During that time it has won multiple industry awards, grown dramatically and deployed its LiveScreen® solution at over 40 major operators across 3 continents. Today it already reaches 120 million users worldwide and generates more than 150 million transactions each month. Celltick's headquarters and R&D center are in Israel while the company is present in 20 countries and has subsidiaries in the United Kingdom, Russia, Brazil, Singapore and India.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.awards.frost.com.

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