SOURCE: Cellular South

November 30, 2006 16:19 ET

Cellular South and Salvation Army Kick Off Holiday Toy Drive

New, Unwrapped Toys Can Be Donated at Cellular South Locations Through December 18

JACKSON, MS -- (MARKET WIRE) -- November 30, 2006 -- Cellular South, the nation's largest privately held wireless provider, is joining forces with The Salvation Army to collect toys for deserving children this holiday.

Cellular South's 2006 Holiday Toy Drive, which kicks off this Friday, Dec. 1, and continues through Monday, Dec. 18, will make the season a little brighter for hundreds of families throughout the region. Cellular South employees, customers and area residents are encouraged to bring new, unwrapped toys to Cellular South store locations. All donated gifts will be delivered to various Salvation Army locations for distribution to Angel Tree recipients.

"With thousands of families still displaced by Hurricane Katrina and millions more living in poverty, the need is greater than ever to help those experiencing financial hardships," said Hu Meena, president of Cellular South. "As a dedicated community partner, we understand the need to give back and make this a special holiday for those who would otherwise be without this season."

"It is our goal to deliver hundreds of gifts to families in need throughout the region," said Major John Roy Jones, Divisional Commander of The Salvation Army's Alabama-Louisiana-Mississippi Divisional Headquarters. "With the help from Cellular South and its approximately 800 employees, I know we can reach that goal and make this toy drive a success."

Already, Cellular South employees at the company's corporate office in Jackson, Mississippi have organized a toy drive for students at its adopted school, Barr Elementary. More than 200 toys will be collected and distributed to the inner city school. Additionally, Memphis area stores are collecting bikes for the annual Cellular South Mike's Bikes program, and Northeast Mississippi stores are collecting bikes for Cellular South Craig's Kids. Both programs support the Salvation Army's Angel Tree program.

Cellular South is accepting donations at its retail store locations. For store hours and locations, visit

About Cellular South

Cellular South is the largest privately held wireless provider in the U.S. The company is focused on providing the best service possible through its nationwide wireless voice and data network, award-winning customer care, state-of-the-art wireless devices, and commitment to the communities it serves. Cellular South was recently honored with the 2005 Wireless Week Excellence Award, the 2006 Mississippi Better Business Bureau Integrity Award and a concurrent resolution from the Mississippi Legislature commending the executives and employees of Cellular South for the company's extraordinary efforts in Hurricane Katrina's wake. For more information, visit

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